Hyde Park Jewelers Shines with New Web Site by BrainSpark Media

Jan 16, 2010, 18:41 ET from BrainSpark Media

DENVER. Jan. 16 /PRNewswire/ --  BrainSpark Media, a Denver Web design agency, recently launched the new web site for Hyde Park Jewelers. The web site, www.hydeparkjewelers.com, consisted of a visual and content redesign and total reconstruction of the web site, balancing both aesthetic appeal and current presentation of the brand.

With elegant product photography and simple, clear navigation, the Hyde Park Jewelers web site highlights seasonal events and product features, enabling visitors to browse a wide variety of jewelry collections, as well as experience Hyde Park's exceptional customer service. BrainSpark Media used clear and concise messaging to speak to, better inform and service the retailer's broad customer base.

"The team at BrainSpark completed on time and on budget," said Michael Pollak, CEO, Hyde Park Jewelers. "We are delighted to see a spike in customer visits as well as communications we receive on a daily basis requesting product information. We continue to engage BrainSpark for web site enhancements. We couldn't be more pleased!"

The web site showcases a wide variety of jewelry collections, including bridal designs, watches, designer jewelry and men's collections. Visitors to the site can share specific product pages with family and friends by email or link posting to social media channels such as Facebook, Twitter and MySpace. Serious shoppers can purchase online via a third-party integrated diamond search and build-your-own-ring feature. Other basic interactive elements include Platinum Rewards and a mailing list sign-up for those interested in Hyde Park's loyalty program or online communications. Great emphasis was also placed on the redevelopment and delivery of key content to help educate and guide potential and current customers before making the investment to purchase fine jewelry.

"Hyde Park is known for the highest level of product value and customer service; we knew this had to be conveyed through their new web presence," says George Gastis, President, BrainSpark Media. "The primary goal was to immerse the visitor into the depth and breadth of products offered, while enhancing the customer experience with intuitive content organization and presentation. Ultimately, we strived to equip the customer with all the necessary information and contact resources they need before visiting one of the retail locations to make their purchase."

BrainSpark Media supplemented the holiday branding initiative with online banner advertisements throughout the holiday season and will implement the Hyde Park Jewelers custom blog in late January 2010.

About Hyde Park Jewelers

Hyde Park Jewelers serves the Denver, Phoenix, and Las Vegas area with premium choices in jewelry, diamonds, timepieces, gifts, and much more. Established in 1976, they create a luxury jewelry experience, which caters to a lifestyle for people who wish to differentiate themselves.

About BrainSpark Media

BrainSpark Media is an award-winning digital agency that creates intelligent, inventive brand experiences and focuses on a smart mix of online and traditional media strategies for exceptional brands. BrainSpark Media is respected in the industry by a variety of clients, including McKesson, 21c Museum Hotel, PENTAX Imaging, and GeoEye.

SOURCE BrainSpark Media



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