Hyro Launches Proactive Px™ with AI Agent to Help Healthcare Organizations Handle Coverage Disruption Caused by OBBBA

The complementary AI agent will conduct first-of-its-kind automated outreach on behalf of health systems via voice and SMS for ACA Re-Enrollment & Medicaid Redetermination (ARMR™)—driving patient awareness, successful re-enrollment, and protected revenue.

NEW YORK, Sept. 3, 2025 /PRNewswire/ -- Hyro, the leader in responsible AI agents for healthcare, today announced the launch of Proactive Px™, their outbound patient experience platform, featuring a free component for assisting with expected coverage disruption caused by The One Big Beautiful Bill Act (OBBBA). Proactive Px™ will enable health systems to move beyond reactive contact center calls, engaging patients proactively through outbound voice and SMS AI agents that deliver quick and convenient access to care. Health systems will be able to launch intelligent outbound campaigns featuring appointment and referral reminders, billing support and Rx management, that drive better operational efficiency, improved patient outcomes and maximized revenue.

As part of the Proactive Px™ launch, Hyro is offering a complimentary AI agent, ARMR™ (ACA Re-Enrollment & Medicaid Redetermination), to health systems across the U.S. to proactively address upcoming operational challenges caused by OBBBA. Starting in November 2025, OBBBA is expected to trigger some of the most significant coverage disruptions in over a decade, with up to 10 million Americans projected to lose health insurance, including 7.5 million Medicaid enrollees, 2 million ACA marketplace members, and millions more who will face higher premiums and more frequent eligibility checks, making it harder to stay insured.

The projected impact to the financial security of health systems as a direct result of OBBBA are significant: $204 billion in uncompensated care over the next decade, including $63 billion in direct hospital impact, with rural providers expected to be hit especially hard. Without proactive action, the result will be treatment interruptions, delayed care, worsening chronic conditions, and severe financial strain.

Hyro's ARMR™ Outreach, already being implemented for their current client roster, is built to help healthcare organizations get ahead now, with the aim of keeping more patients informed and insured, and protecting care continuity. Health systems will be able to create and automate workflows around awareness for incoming changes surrounding the Affordable Care Act and Medicaid, messaging and calling patients who are at risk of being affected by coverage changes or who need to re-enroll. For ARMR™ Outreach, the infrastructure and onboarding are provided at no cost, with third party API calls covered by clients to ensure that the solution remains sustainable and available to as many health systems and patients as possible.

"When the world faced the COVID-19 pandemic in 2020, we created AI chat and voice agents to alleviate stress on health systems and their staff," said Israel Krush, CEO & Co-Founder at Hyro. Now, we are again raising our hands at Hyro to do what we do best – help healthcare organizations and patients. Proactive Px represents a massive leap forward in connecting patients with providers and advancing access to care on multiple channels. ARMR Outreach sets the tone with a complimentary agent that proactively tackles communication around coverage disruption and inspires action on behalf of patients, a challenge health systems are now scrambling to solve."

Proactive Px™, outbound AI voice and SMS agents, represents the modern shift in healthcare communications for providers and patients, and will elevate the ease of accessing key digital services. By integrating Hyro's suite of outbound skills within their pre-existing infrastructure and workflows, including automated calls and messages surrounding appointment management, scheduling, prescription management, billing inquiries and more, health systems are catalyzing the patient journey while maximizing their operational capacity. Built on the same core capabilities that have driven Hyro's success with inbound contact centers, Proactive Px™ is equipped with deep interoperability with EHR systems such as Epic, robust AI safeguards, and proven expertise with workflows purpose-built for healthcare providers on Hyro's proprietary SLM (Small Language Model). An embedded campaign manager allows health systems to plan, launch, and manage outreach initiatives in one place, while advanced analytics provide real-time visibility into performance and engagement.

Leading health systems are already embracing Hyro's outbound approach. Proactive Px™ is currently being implemented by Intermountain Health, Baptist Health and Inova Health, who are especially bullish on outbound engagement. "Within our first 6 months of deploying Hyro's voice AI agents, we hit 100% coverage for our patient access call centers," said Matt Kull, Executive Vice President, Chief Information and Digital Officer at Inova. "We're automating inbound appointment management calls, resulting in less no-shows and subsequent vacancies, and expect our metrics to only improve as we begin to leverage outbound reminders and referrals."

About Hyro

Hyro, the leading Responsible AI Agent Platform for healthcare, enables health systems to safely automate workflows and conversations across their most valuable platforms, services, and channels—including call centers, websites, SMS, mobile apps, and more. Hyro's clients, which include Intermountain Health, Baptist Health, and Hackensack Meridian Health, benefit from AI agents that are fully HIPAA-compliant, fast to deploy, easy to maintain, and simple to scale—generating better conversations, successful patient outcomes, and revenue-driving insights. To learn more, visit www.hyro.ai.

Media Contact:

Aaron Bours
Hyro
516-359-6229
[email protected] 

SOURCE Hyro