Iain Macfarlane Earns Best Client Retention Award at 2012 Global Conference
Client satisfaction is the key to Macfarlane keeping business coaching clients for years
Aug 23, 2012, 08:04 ET
LAS VEGAS, Aug. 23, 2012 /PRNewswire/ -- ActionCOACH, the world's number one business coaching firm, awarded Iain Macfarlane of Madison, Wisconsin with the Best Client Retention Award at its Global Conference Awards ceremony, which took place at the ActionCOACH Global Conference awards dinner held on Wednesday, August 8 at the Sheraton Hotel Dongcheng in Beijing, China.
ActionCOACH Founder and Chairman Brad Sugars presented the award to Macfarlane.
"Businesses that don't keep their clients for as long as possible suffer and often close their doors," Sugars said, "But Iain has a way of keeping the relationships he has with clients strong, which is a major reason he keeps his clients for almost twice as long as the average ActionCOACH Business Coach does. Every business, not just ActionCOACH Business Coaches, could learn the skills of client retention from Iain."
Not only is keeping existing clients easier and cheaper than finding new clients, it's also a sign of a business that generates a lot of customer satisfaction and is run properly. For those reasons, client retention is a major key to business profitability.
"It is certainly an honor to receive this award," Macfarlane said, "My whole career has been focused on client retention and the key elements that go into it. I've learned that satisfaction in relationships is the basis of client retention and lifetime value and I make sure that each one of my clients is satisfied so I can work with them on an ongoing basis over a number of years."
ActionCOACH is the world's number one business coaching and executive coaching firm, with more than 1,000 offices in 45 countries. To learn more about ActionCOACH, go to actioncoach.com.
To learn more about Iain Macfarlane, go to http://www.actioncoach.com/iainmacfarlane
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