IAMS™ Cat Launches New High Protein Cat Food

FRANKLIN, Tenn., June 8, 2017 /PRNewswire/ -- Today, the IAMS™ Brand is launching a new High Protein cat food designed to feed cats' carnivorous nature and keep them ready to pounce. IAMS™ High Protein contains real animal protein as its first ingredient and is formulated with 84% animal protein – more than the leading dry cat brand.*

"Cats are carnivores and need protein to fuel their bodies," said Kate Rogers, Brand Manager for IAMS™ Cat. "Our new IAMS™ High Protein diet meets that need while delivering on consumer demands for premium, specialized products available at an affordable price point across grocers, retailers and online."

IAMS™ High Protein cat food offers cats a 100% complete and balanced adult nutrition and high levels of protein for healthy vitality. The new diet is made with high-quality ingredients to support lifelong health, and is formulated free of soy, artificial preservatives or dyes.

"In addition to the nutritional benefits of protein-rich cat foods, these diets are enticing for cats because of the taste," said Dr. Ernie Ward, Veterinarian and IAMS™ Cat spokesperson. "The combination of real chicken and salmon in IAMS™ High Protein satisfies cats' desire for a great-tasting food while at the same time, providing fuel to their bodies."

When cat owners choose IAMS™ cat food, like new IAMS™ High Protein, they're choosing a great-tasting, premium food that will showcase three visible differences:

• Healthy Skin & Coat: IAMS™ cat food is formulated with optimal levels of fatty acids to help give your cat a soft and shiny coat.
• Healthy Digestion: A healthy digestive system allows nutrients to be successfully absorbed into and used by your cat's body. IAMS™ cat food contains a fiber blend, including prebiotics and beet pulp, to support your cat's digestive health.
• Playfulness: IAMS™ cat food's customized mix of premium, high-quality ingredients contributes to healthy energy levels for your cat.

IAMS™ High Protein cat food is available now at major retailers and pet stores nationwide in 3, 6 and 13-pound bags. Suggested retail pricing ranges from $7.49 to $22.99.

For more details on IAMS™ High Protein cat food, visit IAMS.com. Engage with us on social at Facebook.com/IAMS, Instagram.com/IAMS, Twitter (@IAMS), and YouTube/IAMS.

About the IAMS™ Brand
The IAMS™ Brand is dedicated to helping cats and dogs live happy, healthy lives and believes high-quality nutrition truly makes a difference. Through years observing the behavior of cats and dogs, combined with research and dietary findings, the IAMS™ Brand believes that the right diet can help pets boost immunity, burn fat and maintain muscle, and promote healthy digestion. IAMS™ products are made with high-quality ingredients and unique, patented recipes that give your pet our best nutrition possible. When you choose IAMS™ Cat or Dog food, you're choosing high-quality food that will help you see visible differences in your furry friend. For more information on IAMS™ Cat or Dog food visit IAMS.com.

About Mars Petcare
Mars Petcare US is the U.S. operations of the world's largest petcare company at the privately-held Mars, Incorporated. Mars Petcare US produces some of the world's most beloved pet care brands, including PEDIGREE® Food and Treats for Dogs, CESAR® Canine Cuisine, IAMS™ Pet Food, SHEBA® Entrees for Cats, WHISKAS® Food for Cats, GREENIES™ Dental Chews and PILL POCKETS™ Treats, NUTRO™ Pet Food, EUKANUBA™ Pet Food and TEMPTATIONS™ Treats for Cats, as well as exclusive brands products for some of the leading retailers in the U.S. Headquartered in Franklin, Tenn., more than 3,700 Mars Petcare US associates make, sell and distribute its high-quality pet food from 20 manufacturing facilities located in communities across the U.S. For more information, please visit www.mars.com.

*Based on Nielsen sales data and in-market packaging as of 3/11/17. Comparison does not include specialty products.

^®/™ Trademarks ^© Mars, Incorporated 2017.

SOURCE IAMS™

Related Links

http://www.iams.com