TORONTO, Dec. 16, 2016 /PRNewswire/ -- VIKTRE ("vik'tr'ee"), the content publishing platform and online community exclusively for elite athletes, has expanded its athlete roster with Ian Poulter.
Ian kicks off an 8-part video series on VIKTRE "The Real Ian Poulter – A Look Inside" which gives fans an exclusive look into Ian Poulter's life, his love of cars, his passion for Arsenal FC, his journey into golf, and his support for his charity Dreamflight.
The first feature in this series is Dreamflight
Ian joins the one thousand athletes already on VIKTRE, who control their brand and tell their stories in their own voice on the VIKTRE platform. More than just a place for athletes to post, VIKTRE is unique in that it celebrates the entire life of the athlete, whether it is about sport, entertainment, business, or food. Serving professional, Olympic, and national team athletes, current or former, VIKTRE brings together athlete stories from around the world.
"VIKTRE is the perfect complement to what I am already doing on social media. My partnership with VIKTRE makes it easier for me to control my brand and tell my stories," says Ian Poulter Professional PGA Golfer. "VIKTRE is a platform where I can talk about my love of cars, my charities and of course golf. What I'm most excited about, however, is that VIKTRE gives me a platform that easily connects me to athletes from different sports all over the world." Poulter went on to say, "We just got back from The Rubens Barrichello VIKTRE Invitational where F1 Legend Rubens Barrichello put me and other athletes through our paces on the karting track. It was awesome!"
Recognizing that athletes are among the most influential people on social media, VIKTRE makes it easy for athletes to own their brand, develop and share original content with their fans, and share in advertising revenue, regardless of what stage of career they are in. "It's an exciting time here at VIKTRE for our athlete partners and their fans," says Al Steele, VIKTRE Founder and CEO. "Having Ian Poulter join the VIKTRE team is fantastic – there are few golfers in the world who understand the power of social media in the way he does." He already has a strong following globally, and on viktre.com, Ian's fans can find exclusive, insider style stories, delivered in his own words. We are super excited to partner with him."
In addition to providing an online publishing platform, VIKTRE also offers a private online community for athletes. This unique platform focuses on the athlete's life from his or her days navigating the professional world of sport, to the transition period right after sport, and to the realities of a life post retirement. For example, Don Davey's series on VIKTRE called the "The Franchise with Don Davey" takes a behind the scenes look at how Don takes lessons from the Packers' playbook into the business world. Al Steele went on to say "Where else can you hear NHL legend Bernie Nichols talk about how he met Tom Hanks while playing for the LA Kings, or get an inside look into the life of George Hincapie, his hotel, his family and his brand? VIKTRE delivers these stories in a truly authentic way – straight from the athletes themselves."
VIKTRE athletes include F1 driver Rubens Barrichello, Footballer Roberto Carlos, LPGA golfer Natalie Gulbis, NFL star Ezekiel Elliot, Cyclist George Hincapie, NHL player Zach Boychuk, and WWE star Jay "Christian" Reso.
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VIKTRE celebrates the life of the athlete – Professional, Olympic and National Team athletes, current and former, from around the world. VIKTRE's content publishing platform recognizes that athletes are among the most influential people on social media and its platform makes it easy for the athlete to own their brand, develop and share original content, and generate revenue. VIKTRE also offers a private athlete platform built to bring together the more than 3 million current and former athletes in a simple and efficient way. Together, the world's elite athletes can optimize business and social networking in a way that captures long-term value.
The VIKTRE team is led by Al Steele, CEO and Chairman https://ca.linkedin.com/in/alsteele64, John Kawaja, President, https://www.linkedin.com/in/kawaja, Kamar Shah, Chief Content Officer, https://www.linkedin.com/in/kamar-shah-514796, and David Longnecker, Chief Technology Officer, https://www.linkedin.com/in/davidlongnecker.
For more information, visit http://VIKTRE.com
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