IBT Media Names Editorial Director For B2B Publishing Venture

NEW YORK, June 12, 2013 /PRNewswire/ -- Award-winning business and technology journalist Tom Steinert-Threlkeld has joined IBT Media as editorial director of a new business-to-business publishing venture that the publisher of International Business Times will launch this fall.

The venture's sites and services will provide executives and managers with practical information, analysis and tools that help them achieve business and professional objectives. The first site in development will center on small-, medium- and large company use of information systems and communications technology.

The new site will provide a "daily dose of professional education" for chief executive officers, chief information officers and other business and technology leaders in American industries.

"They will learn how to operate their company's computer or communication systems better, how to use them to achieve business goals, how to best deal with malfunctions and what in actual practice to do about the constant stream of new issues that crop up," Steinert-Threlkeld said.

The site's reporting and analysis will look behind events that widely affect companies and focus on how to respond.

"The core of our stories will not be what happened where, when, and how," Steinert-Threlkeld said. "Our core will be: What do you do about it?"

Steinert-Threlkeld has won awards for writing and editing across a wide range of industries. He comes to IBT Media from SourceMedia, where he was the editorial director for its Money Management Group, which included Traders Magazine, Securities Technology Monitor, Money Management Executive and Mandate Pipeline. Before that, he was editorial director of the TV Group at Reed Business Information overseeing Broadcasting & Cable and Multichannel News.

In 2005, a Ziff Davis Media publication he conceived and founded, Baseline Magazine, won the "Pulitzer Prize of business publishing," the Grand Neal Award from American Business Media for a detailed study of the fatal impact of poor software quality. "We Did Nothing Wrong" investigated how a lack of controls built into radiation dosage software by a U.S. firm resulted in the deaths of cancer patients in Panama.  

Baseline also was a finalist for General Excellence in the National Magazine Awards, which are given out to consumer magazines as well as business magazines.

Before that, Steinert-Threlkeld was editor-in-chief of Inter@ctive Week, the Internet's first newsmagazine. The Computer Press Association named Inter@ctive Week the best weekly computer trade publication in 1997.

He began writing on business and technology in 1979 for the Fort Worth Star-Telegram and later the Dallas Morning News.

He will be reporting to IBT Media's chief content officer, Johnathan Davis.

"We are pleased to have Tom lead our B2B publishing efforts," Davis said. "His wealth of experience and insight will translate into products and services that will become a utility for professionals across a number of industries."

IBT Media is a global digital media group that delivers news to an audience of more than 20 million people every month worldwide through its network of digital publishing platforms. IBT Media is the parent company of International Business Times and Bizu.tv, along with 11 vertical sites, which produce and syndicate multi-format content across a variety of categories, with a focus on business.

SOURCE IBT Media