Iconic Tonics Launches Award-Winning Klaus THC-Infused Libations and NEIN by Klaus, a Premium RTD Line with Botanical Terpene Infusion

Iconic Tonics brings award-winning, terpene-forward craft adult alternative beverages to consumers across the Northeast and Nationwide

LOS ANGELES, Sept. 4, 2025 /PRNewswire/ -- Snoop Dogg's Iconic Tonics today announced the launch of Klaus, a collection of ready-to-drink, THC-infused libations crafted by critically acclaimed mixologist and author Warren Bobrow. Klaus is available in regulated cannabis markets in New York, made with premium live rosin, and hemp-derived Delta-9 THC varieties sold at select retail locations and via DoorDash in New Jersey, as well as nationwide DTC.

Alongside the THC-infused libations, NEIN by Klaus has also been introduced, featuring a premium RTD line with botanical terpenes infusions, available nationwide DTC, in select retail locations in New Jersey, and via DoorDash in New York, New Jersey, and Los Angeles.

Klaus has earned recognition from the LA Spirits Awards and Clio Awards, underscoring the brand's commitment to craft, quality, and innovation.  "Klaus represents the intersection of bold design and premium quality," said John Mamus, co-founder and creative director of Klaus. "From the packaging to the visual storytelling on every can, the brand stands out and signals a sophisticated adult beverage experience unlike anything else in cannabis or RTD beverages."

Each infused Klaus beverage contains 10mg of fast-acting THC emulsion and is crafted with premium ingredients, such as Pickett's extra-hot and spicy ginger beer syrup, craft-quality fruit purees, and unique ingredients like rice wine vinegar.

"Klaus is the culmination of my decades in the craft cocktail world and my passion for premium cannabis," said Warren Bobrow, Klaus co-founder and six-time published author known as the "Cocktail Whisperer."

"We've taken the art of mixology and infused it, literally, with high-quality, terpene-forward cannabis for an elevated drinking experience. With NEIN, our non-alcoholic RTDs, we are featuring terpene-forward recipes to enhance the flavor and aroma, add layers of complexity, and introduce functional effects."

Named for Bobrow's well-traveled 1800s German drinking gnome, Klaus embodies his globe-spanning career in mixology, spirits judging, and cocktail writing.

At launch, three flavors will be available in 12 oz cans, each containing 10mg of THC, sold in 4-packs (MSRP: $27.00), including:

• Mezzrole – A robust and pungent blend inspired by Jazz Era cannabis culture, with bursts of piquant ginger root syrup, palate-soothing rice wine vinegar, and aromatic lime puree.
  
  
• Bosphorous – Bright lemon curd and Earl Grey tea notes mingle with stone fruit puree, rose syrup, and tangy mirin for a layered, aromatic sip.
  
  
• 1851 Zombie – A Caribbean-inspired tiki classic reimagined, with tropical citrus punch, cinnamon spice, and terpene notes from the rare Pineapple Express cultivar.

"Every sip is terpene-forward, layered, and approachable. Klaus is crafted to highlight premium ingredients like live rosin where possible, for a sophisticated, sessionable infused libation, satisfying for aficionados of cannabis and craft cocktails," said Evan Eneman, CEO of Iconic Tonics. "Klaus delivers a premium, approachable experience to adult consumers seeking elevated alternatives. Klaus and NEIN by Klaus deliver craft, quality, and thoughtful flavor and functionality for those looking beyond traditional beverages for every occasion."

About Klaus
Klaus is a premium, THC-infused libation brand crafted by master mixologist Warren Bobrow. Known for terpene-forward, functional-infused beverages, Klaus, and its NA counterpart NEIN, deliver bold, layered flavors in a sophisticated, sessionable format, offering adults fresh, craft-forward adult alternative beverages.

About Iconic Tonics
Iconic Tonics is a purpose-driven beverage platform dedicated to developing and scaling better-for-you beverages, powered by functional ingredients and consumer demand for healthier alternatives. The company owns and operates premium-quality beverage brands that blend function with flavor, offering non-alcoholic and functional options for modern consumers. For more information, visit drinkiconictonics.com.

SOURCE Iconic Tonics