iContact Integrates Social Tools and Next Generation iPhone App Into Product Line

RALEIGH, N.C., Feb. 16, 2011 /PRNewswire/ -- iContact Corp., a leading global email marketing company, today announced the integration of social tools for its iContact email marketing product. Customers, small and medium-size businesses, now can expand their email marketing campaigns to reach Facebook and Twitter from within the iContact product. These new tools provide robust and viral capabilities for more comprehensive email marketing campaigns. The company also announced a new version of its iPhone application which provides more robust capabilities for comprehensive mobile email marketing campaigns.

"As we talked with our customers, we understand their increased need for social media capabilities," said Jeff Revoy, iContact's chief marketing and product officer. "Business owners and marketers can now enhance the powerful tools they receive from iContact's web-based email marketing services to further drive their ongoing success."

About the New Social Marketing Features

iContact's new "social tools" help expand a customer's contact base by allowing them to create and share links to email messages on popular social sites like Facebook and Twitter. The iContact software automatically posts a web-version of any message, and tracks the clicks from the social media posts. Customers can then analyze the performance of their campaigns, make adjustments to improve the performance of their emails and implement those changes in their next communication. In addition, iContact's social tools give customers the ability to sign-up additional email subscribers directly through the Facebook interface.

"Wow.  iContact has some great social networking tools that integrate Facebook and Twitter.  Plus they have great customer service!" said Lauren Dragicevich, Operations Coordinator at the L.A. Contemporary Dance Company.

In addition to the integration of social media, this software release includes improvements to iContact's popular features:

• MessageBuilder- iContact's popular message creation tool
• Tracking- a key analytics tool that allows customers to track and understand the performance of marketing campaigns.

About the iPhone Update

The company's iPhone app, which debuted in May 2010, extends customer's reach and provides both iPhone & iPod Touch users with a quick and powerful way to generate and track email marketing campaigns while on the go. The new iPhone release includes the following enhancements:

• Add new subscribers
• Resend your sent messages
• You decide what screen you see when you access the app
• View the health of your list and check your open, click and bounce rates
• Easily switch between portrait and landscape modes

About iContact

With more than 67,000 customers, iContact provides email marketing and social media tools for small to mid-sized businesses and non-profits. iContact’s award-winning solutions allow for easy creation of email newsletters, surveys and other online marketing programs.

iContact (www.iContact.com) founded in 2003, obtained B Corporation status in 2010; iContactPlus, a suite of custom and managed services designed for mid-sized organizations, is available at www.iContactPlus.com.

Visit us on Twitter @iContactCorp, iContact LinkedIn Group, and our Facebook Fan Page.

SOURCE iContact