ADDISON, Texas, Aug. 18, 2016 /PRNewswire/ -- From liquor-laced cupcakes to boozy popsicles, Americans' desire to go beyond drinking their alcohol has launched a new category of products in the last five years. This summer, eclectic urban bar and gathering place, Bar Louie, builds on the trend and dives deeper into the classic flavor combination of barbeque and bourbon with its new Spiked Bulleit® Bourbon Burger. Packing an authentic bourbon punch that requires guests to show I.D.s upon ordering, the new burger is available at more than 110 Bar Louie locations across the U.S. And, Bar Louie fans can visit their local restaurant on Tuesdays when the bar celebrates their ritual "Burger Night" to enjoy deep discounts on the new offering.
"Burgers, barbeque, bacon and bourbon are four B's that just belong together," said Stephanie Hoppe, Bar Louie's Chief Marketing Officer. "We're taking it one step further, in partnership with our friends at Diageo, and creating a new way for our guests to indulge by adding Bulleit Bourbon to our house-made barbeque jam after cooking, so the burger is enhanced with the full flavor of the bourbon."
Since its launch in July 2016, the Spiked Bulleit Bourbon Burger has become a customer favorite and is currently the top-selling specialty burger. Beyond the juicy all-beef hamburger patty and house-made Bulleit bourbon barbeque jam, the indulgent flavors of this one-of-a kind burger also include smooth and rich cream cheese, sharp cheddar cheese, crispy bacon and the crunch of fresh onion strings. Guests can choose to create a beef-free version of the same spiked deliciousness by swapping the hamburger patty for a chicken breast, turkey burger or portabella mushroom.
Be sure to bring your I.D. to Bar Louie to try the new Spiked Bulleit Bourbon Burger, along with two limited-time summer cocktails. Bar Louie's new Mangria is "sangria for guys," combining Maker's Mark with fresh mint and lemon. And, the new Berry Peach Sangria, features the flavors of Deep Eddy Peach Vodka, Simi Rosé, blackberries, blueberries and strawberries.
These seasonal features are available in addition to Bar Louie's scratch-made menu items including appetizers, flatbreads, salads, sandwiches, burgers and large plates, available all night until close. The regular bar menu includes 32 signature martinis and cocktails made from the highest quality ingredients, fresh fruit and hand-squeezed juices, in addition to domestic and imported beers, microbrews and 20 wines by the glass.
About Bar Louie
Founded in downtown Chicago in 1990, Bar Louie is an award-winning collection of neighborhood bars with a lively, social atmosphere. With more than 110 locations across the United States, Bar Louie is growing through both franchise and corporate openings. Known for their signature handcrafted martinis and cocktails, Bar Louie also features a scratch menu of shareable plates, burgers, and sandwiches served every day until close. For more information on Bar Louie, visit www.barlouie.com. To learn about franchising opportunities with Bar Louie, go to www.barlouie.com/franchise.
Tweet language: I.D. REQUIRED! The Spiked Bulleit Bourbon Burger at @BarLouie? It's true. #EatDrinkBeHappy
Facebook post: A burger that's for 21-and-over only? Yup. Bar Louie's newest special is smothered in cream cheese, cheddar, crispy bacon and onion strings, then topped off with a spiked (no, seriously!!) Bulleit Bourbon sauce. #EatDrinkBeHappy
Media Contact
Beth Silverberg
The Fearey Group for Bar Louie
barlouie@feareygroup.com
www.feareygroup.com
(206) 343-1543
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SOURCE Bar Louie
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