IDOC Launches New Brand Identity Alongside Bold Purpose to Make Independent Ownership Easier for Optometric Practice Owners

Reimagined brand ecosystem will help independent ODs gain a deeper understanding of all the
solutions and support available in one membership

NORWALK, Conn., Oct. 14, 2025 /PRNewswire/ -- IDOC, part of the world's most powerful community of optometric practice owners, today announced the launch of a refreshed brand identity and purpose-driven messaging platform designed to better serve independent optometrists as it continues its mission of making independent ownership easier. The new brand ecosystem–anchored in the message Independent Together™–underscores IDOC's commitment to helping practice owners lift the burden of running a business so optometrists (ODs) can focus on what matters most: caring for patients.

IDOC is a quietly powerful ally for independent optometrists, built to help them stay competitive while practicing on their own terms. Membership provides ODs access to a global network of over 7,000 practitioners and the world's largest vertically integrated optical supply chain, providing stability and insulation against market changes and economic uncertainty. IDOC is also investing in new technology to streamline practice operations, saving members time, money, and frustration.

"Independent practice ownership can feel isolating, but with IDOC, you don't have to do it alone," said IDOC CEO Dave Brown. "We've built a community where optometrists can connect with peers, access expert guidance for operational pain points, and gain the resources and price advantage they need to thrive. Our refreshed brand will create even more awareness of our purpose–making independent ownership easier, stronger, and more sustainable."

With over 3,200 optometrists in its Member practices in the U.S. and part of a global community of over 7,000 owners caring for 50 million patients worldwide, IDOC delivers real-world solutions to everyday challenges–from HR and bookkeeping to obtaining great vendor support and exclusive savings, peer-to-peer collaboration, independent lab access, and expert guidance. The refreshed visual identity and communications platform unify member and prospective member messaging, creating a single ecosystem that demonstrates the tangible value of IDOC membership.

IDOC: Independent Together.

About IDOC
For over 25 years, IDOC has been dedicated to making independent ownership easier and more successful. Independently owned–not backed by insurance companies, banks, or private equity–IDOC supports over 3,200 independent ODs in the U.S. with expert consulting, time-saving services, and peer-to-peer collaboration. Through IDOC's ownership of Three Rivers Optical, we provide an array of lens options with industry-leading turnaround times. As part of a global community of more than 7,000 owners caring for 50 million patients, IDOC delivers the scale, strategic support, and supply chain advantages that help members thrive in a changing industry. IDOC is proud to be 5x Great Place to Work-Certified™. For more information, visit IDOC.net.

Media Contact
Trailblaze for IDOC
[email protected]

SOURCE IDOC