IDOC Launches Rewards Program, Recognizing Member Engagement with Premium Benefits

Tier-based program unlocks up to $8,145 in annual member savings

TRUMBULL, Conn., Oct. 1, 2026 /PRNewswire/ -- IDOC, a quietly powerful ally built exclusively for optometrists who practice on their own terms, today launched IDOC Rewards, a new program that advances its purpose of empowering independent business owners to change lives through better sight. The program delivers financial savings to members who make the most of IDOC's products and services, which are designed to help practices care for more patients, operate more efficiently, and grow profitability. It launches as independent optometrists face growing competition from corporate chains, financial institutions, and public organizations with interests across optical retail, manufacturing, and vision benefits.

Members earn points for each qualifying program or service they use, such as becoming an IDOC Labs customer, adding a contact lens share program, enrolling in key vendor programs, using IDOC's practice support services,  and attending Vision Forward, IDOC's regional, education-focused networking events designed to help practices succeed. Points are calculated each quarter, and members are placed in the Gold or Platinum tier based on their current engagement.

"Independent business owners who leverage multiple IDOC services experience more strategic clarity, better operational support, and stronger peer insights," said IDOC CEO Dave Brown. "In a market where almost everyone has another commercial interest, we have just one focus: helping independent optometrists succeed. When our members win, we win, and IDOC Rewards shares that value with the members who make the most of what we offer. That's how, together, we empower independent business owners to change lives through better sight."

Members who earn three points reach Gold status, which includes free IDOC Essential Membership and 10% off Books & Benchmarks and Optometry Marketing Services, for up to $4,074 in annual savings.

Members who earn four or more points reach Platinum status, which includes free IDOC Essential Membership, free Select or Vantage share program access, and 25% off Books & Benchmarks and Optometry Marketing Services, for up to $8,145 in annual savings.

Qualifying IDOC Rewards programs and services, and the points each earns, include:

• Become an IDOC Labs customer (three points)
• Add a contact lens share program (Select or Vantage) (one point)
• Enroll in four of eight key vendor programs (one point)
  • ABB, Alcon, Bausch + Lomb, CooperVision, Fait, Nassau, New Era, and Zeiss
• Enroll in Books & Benchmarks (one point)
• Enroll in Optometry Marketing Services (one point)
• Attend a Vision Forward event (one point)

For independent optometrist business owners still assessing which programs best fit their practice, IDOC's Member Care Team is available to provide personalized guidance. To learn more, visit idoc.net/idoc-rewards-program.

IDOC: Independent Together.

About IDOC

IDOC empowers independent business owners to change lives through better sight by making independent ownership easier. IDOC is part of a global community of more than 7,000 optometrist owners caring for over 50 million patients, dispensing over 25 million pairs of glasses, and supplying over 1 billion contact lenses every year.

Built exclusively for independent optometrists, IDOC does not own retail stores or chains, operate a vision-benefits plan, or supply products sold through competing optical practices. IDOC delivers the benefits of scale through access to the world's largest vertically integrated optical supply chain, alongside world-class strategic and operational support dedicated exclusively to independent practices. As the leading independent alliance in the U.S., IDOC provides the highest quality products at affordable prices to empower independent business owners to care for more patients, grow profitability, and compete with confidence. For more information, visit IDOC.net.

About IDOC Labs

IDOC Labs unites a network of optical laboratories that combine local expertise with shared scale to better serve independent optometrists. Operating under a common IDOC Labs umbrella while maintaining their distinct strengths, Three Rivers Optical and GSRx deliver high-quality, innovative, and competitively priced lens solutions with a focus on service, reliability, and partnership with independent practices.

Founded in 1969, Three Rivers Optical is known for fast turnaround, cutting-edge technology, and personalized, consultative support tailored to each practice's needs. GSRx was founded in 2014 by Dave Jochims and Keith Posin, supplying value-engineered lenses and coatings designed to help independent optometrists stay competitive, simplify product choices, and focus on patient care through high-quality, lifestyle-driven solutions. For more information about IDOC Labs, visit idoc.net/add-ons/optical-lab.

Media Contact
Trailblaze for IDOC
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SOURCE IDOC