If you purchased one or more Tom's of Maine® toothpaste products within the United States, between November 21, 2020 through March 6, 2026, you may be eligible to receive a payment from a class action settlement.

CENTRAL ISLIP, N.Y., April 6, 2026 /PRNewswire/ -- 

A Federal court authorized this notice (the "Notice"). This is not a solicitation from a lawyer.

Your legal rights are affected whether you act or do not act. Read this Notice carefully.

A settlement has been reached with Tom's of Maine, Inc. ("Tom's"), a subsidiary of Colgate-Palmolive Company ("Colgate"), and Colgate (collectively, with Tom's, "Defendants") in a class action lawsuit about alleged deceptive and misleading business practices with respect to the manufacturing, marketing, and sale of certain Tom's toothpaste products sold by the Defendants that were manufactured at Tom's' manufacturing facility in Sanford, Maine.

The lawsuits involved are Denny v. Colgate-Palmolive Co., Case No. 24-cv-02129 (M.D. Fla.); Rabinowitz v. Colgate-Palmolive Co., Index No. 622019/2024 (N.Y. Sup. Ct.); Pitre v. Colgate-Palmolive Co., Case No. 4:24-cv-09318 (N.D. Cal.); Foreman v. Colgate-Palmolive Co., Case No. 3:25-cv-00314 (S.D. Cal.); Zetterstrom v. Colgate-Palmolive Co., Case No. 25-cv-02151 (S.D.N.Y.), and Rabinowitz et al. v. Colgate-Palmolive Company et al., No. 2:25-cv-6996 (JMW) (E.D.N.Y.).

Defendants deny any and all allegations of wrongdoing or liability, including that they violated any law or made any misrepresentation, but have agreed to the Settlement to avoid the costs and risks associated with litigation.¹

Who is included in the Settlement?

The Settlement Class includes all purchasers within the United States who, between November 21, 2020 through March 6, 2026, purchased for use and not for resale or distribution purposes one or more of Tom's toothpaste products.

What are the Settlement Benefits?

If the Settlement is approved by the Court, the Defendants will pay $2,900,000 into a Settlement Fund, which shall be used to pay all Settlement expenses, including Notice and Other Administrative Costs, CAFA Notice, the Fee Award, Service Awards, and Class Members' Claims.

You must submit only one Claim Form on behalf of your household in order to be eligible to receive monetary relief as set forth below:

Cash Award without Proof of Purchase. Each Class Member who submits an Approved Claim that is not accompanied by Proof of Purchase may receive the total of the average manufacturer's suggested retail price (subject to a class-wide pro rata deduction) for up to one (1) Class Product claimed per household, with Defendants to provide the average manufacturer's suggested retail price of the Class Products during the Class Period to the Class Administrator.

Cash Award with Proof of Purchase of Class Product. Each Class Member who submits an Approved Claim that is accompanied by Proof of Purchase of Class Products may be entitled to receive a full refund (subject to a class-wide pro rata deduction) of the amount of money he or she spent on the Class Products that is documented by Proof of Purchase, capped at (3) Class Products per household.

How do I Submit a Claim Form for a Cash Award?

You must submit a Claim Form, available at www.ToothpasteSettlement.com, to be eligible to receive a Cash Award. Your completed Claim Form must be submitted online or mailed to the Class Administrator, postmarked by July 6, 2026.

What are my other options?

If you do nothing, you will be legally bound by the terms of the Settlement, and you will release your claims against Defendants and the Released Colgate and Tom's Persons, as defined in the Settlement Agreement, which can be viewed at www.ToothpasteSettlement.com. You may also opt out of or object to the Settlement by July 6, 2026. Please visit www.ToothpasteSettlement.com for more information on how to opt out of or object to the Settlement.

Do I have a Lawyer in this Case?

Yes. The Court has appointed the following law firms to represent the Settlement Class as Class Counsel: the Wright Law Office, P.A., Denlea & Carton LLP, and Wilshire Law Firm PLC. You will not be charged for their services. If you want to be represented by your own lawyer, you may hire one at your own expense.

The Court's Final Approval Hearing. 

The Court will hold a Final Approval Hearing on September 10, 2026 at 11:00 am Eastern Time to consider whether the Settlement is fair, reasonable, and adequate. The Court will also consider whether to approve Class Counsel's request for a Fee Award, as well as Service Awards for the individuals who brought the lawsuits involved. If there are Objections, the Court will consider them. You may appear at the hearing, either yourself or through an attorney hired by you, but you are not required to do so.

This notice is only a summary.
For more information, visit www.ToothpasteSettlement.com or call toll-free 1-877-315-6779.

¹ Unless stated otherwise, all capitalized terms shall have the same meaning as set forth in the Parties' Class Action Settlement Agreement and Release, which can be found at www.ToothpasteSettlement.com.

SOURCE United States District Court for the Eastern District of New York