LAS VEGAS, Oct. 14, 2011 /PRNewswire/ -- International Game Technology (NYSE: IGT) today announced the installation of its sbX™ system at Cypress Bayou Casino in Charenton, La.
"This seamless install of sbX™ at Cypress Bayou Casino is one more example of the continued momentum of our server-based solutions with casino operators around the world," said Richard Yim, IGT vice president of Systems products. "With the ability to create a truly dynamic floor based on their players' favorite games, casinos like Cypress Bayou are able to develop unique and differentiated entertainment experiences like never before."
An integral part of the sbX™ system for Cypress Bayou Casino is IGT Floor Manager, which seamlessly incorporates with IGT's AVP® machines to deliver value and performance. IGT Floor Manager allows access to the industry's largest game-to-system game library and lets operators reconfigure a casino floor with the touch of a button. Cypress Bayou Casino has access to more than 300 games in the IGT Game Library, with new games released monthly.
Additional sbX™ applications include IGT Media Manager. This application allows Cypress Bayou to instantly refresh media displays with customizable marketing messages that target the right players at the right time for differentiated player experiences.
"We are already seeing the benefit of using sbX™," said Tony Rohrer, Cypress Bayou executive director of Gaming Operations. "Deploying Media Manager in a newer area of our floor has increased traffic to an area that had previously been a challenge to populate. We are continuing to develop individualized content to further enhance the customer experience."
From large to small casino properties, sbX™ is specifically designed to fit the needs of any casino floor. Cypress Bayou Casino has the tools and resources it needs to create a truly differentiated and compelling casino floor, and to focus on player loyalty. IGT has brought sbX™ to market with an emphasis on interoperability, and it is the industry's first Gaming Standards Association (GSA) compliant server-based solution. Cypress Bayou Casino joins a growing family of customers around the world who are optimizing their operations with IGT's server-based applications. More than 50 casinos in 10 countries have partnered with IGT for this server-based technology that delivers results to the bottom line.
International Game Technology (NYSE: IGT) is a global leader in the design, development and manufacture of gaming machines and systems products, as well as online and mobile gaming solutions for regulated markets. More information about IGT is available at www.IGT.com or follow IGT on Twitter at @IGTNews or Facebook at www.facebook.com/IGT.