LAS VEGAS, Oct. 25 /PRNewswire/ -- International Game Technology (NYSE: IGT), a global leader in creating the major games that players love and the network systems that improve the player experience, will give operators a fresh look at enterprise-wide solutions plus a sneak peek at innovative operator and player applications at the 2010 Global Gaming Expo (G2E) on Nov. 16–18 at the Las Vegas Convention Center.
"IGT leads the industry in delivering a range of compelling games and casino management solutions to make your casino gaming floor work for you," said Eric Tom, IGT chief operating officer. "IGT is the only company that can provide powerful, integrated solutions that meet transactional, server-based and analytics needs combined. We understand what it takes to gain that all-important competitive edge, and we're committed to giving operators innovative and dynamic tools to differentiate their properties while providing sustainable competitive advantages."
Operator applications that solve real-world challenges
IGT is the first to market with innovative applications that operators need to drive revenue, loyalty and operational efficiency. The Taxable Accrual application gives players the ability to process their own taxable jackpot winnings via the Service Window. Operational costs, labor costs and machine downtime are significantly decreased by using the Service Window, since the system quickly and efficiently processes transactions without manual input from staff. Players love it, too, because it increases uninterrupted time on device—no more waiting for handpays or completing multiple tax forms. Using the self-service button, the jackpot event is accurately reported for tax purposes with the touch of a few buttons. And, enrolled players are able to continue playing in mere seconds after winning and accepting their jackpots. This application is highly compelling for casino high-limit areas, and it can also be deployed floorwide on a G2S-compliant floor.
With Digital Top Glass Messaging via sbX™ Media Manager from IGT, it's easier than ever to take advantage of player marketing opportunities as they arise. This application gives operators the power to instantly refresh media displays with marketing messages that target the right players at the right time. In just a few clicks using sbX™ Media Manager, operators can drastically reduce printing costs and staff time, and turn machine top glass and LCD signage into custom in-house billboards. Media Manager also greatly enhances the delivery of compelling applications, including IGT's world-renowned Advantage Bonusing®.
The IGT Tournament Manager application redefines the tournament experience, and continues to take the industry by storm. Every aspect of the tournament—from how players register, to how they play in the event and even to how they receive their scores—is enhanced through the integration of systems and the game machine. New real-time scoring and event results bring the excitement of the tournament to all patrons across the casino floor. Tournament Manager is system independent and can operate in parallel with all major manufacturers' casino management systems.
Using IGT's new, highly automated Virtual Drawings application within the IGT Advantage® casino management system, operators can improve the experience of their players' club members through the use of promotional drawing entries. The Virtual Drawings application automates the proven casino drawing event—without the expensive burden of printing physical drawing tickets or staffing a club booth.
Applications to surprise players with unexpected thrills
Adding to the Company's portfolio of award-winning sbX™ operator applications, IGT offers new Service Window player applications that provide players with customized gaming experiences and vastly improved player communications.
The Point Pursuit™ application marks the introduction of another new bonusing application innovation for IGT. This powerful new application is the first of its kind to allow operators to award random or fixed amounts of promotional money based on a wide variety of qualifying criteria. This form of Intelligent Bonusing™ application allows players to track their progress toward their bonus award. Operators can drive incremental play while rewarding players with exhilarating random bonuses, further customizing the player experience.
IGT's Bonus Game Application Packages include bank-level bonuses with overhead signage to display persuasive bonus content, plus attract and anticipation messaging on the digital top glass and the Service Window or secondary display. In addition to thrilling game play, these bonuses feature eye-catching graphics and enhanced sound engage players like never before.
Make your floor work for you
Blazing the way for server-based gaming on casino floors around the world, the sbX™ Experience Management solution is the industry's first Gaming Standards Association (GSA)–compliant, server-based gaming system that lets casino operators design and deliver customized player experiences. sbX™ continues to gain momentum in the field as a result of its full integration with IGT Advantage® and unique value-creating functionality. sbX™ is designed to create a seamless experience for the player and a more cost-effective floor management solution for operators. In addition, sbX™ is a scalable solution that can be implemented in bank-by-bank increments or as a single floorwide enterprise network. sbX™ Floor Manager and sbX™ Media Manager will be highlighted in IGT's booth at G2E.
sbX™ Floor Manager gives operators access to the extensive IGT game library of high-performing IGT themes—the industry's largest game library, with new themes added monthly. The new FloorView feature allows operators to use a graphical casino map to select and make updates to the casino floor. Floor Manager is system independent and can operate in parallel with all major manufacturers' casino management systems.
With sbX™ Media Manager, operators can organize, schedule and deploy marketing content more efficiently. In addition, operators can deliver Bonusing applications as well as marketing and advertising messages straight to players through the Service Window or the sb NexGen® II secondary display, and easily turn LCD signage and AVP® digital top glass into customized, property-wide, in-house billboards. Service Window is now a reality for the 80960 platform and is standard on all new AVP® machines.
With the constant need to increase the yield of their casino floors, operators can ensure that the perfect game is served every time with sbX™ Analytics. A built-in selection of reports for all sbX™-connected games on the floor enables operators to quickly zero in on the themes that players love most and that are most profitable. Operators can then instantly highlight areas on the casino floor that can benefit from changes in floor mix or game themes.
Also featured at G2E, IGT Advantage® is a suite of systems products that provide casinos with robust player management and slot accounting features, as well as other powerful casino management tools. The solution is built on a modern architecture, and is suitable for a range of casino sizes—from a single site, to multi-site casinos, to large-scale enterprises around the world. Bonusing applications, Patron Management, Machine Accounting, Mobile Data Access and Visual Slot Performance will be the featured IGT Advantage® casino management modules at G2E. In addition, Table Manager will be on display at G2E, including the Lucky Seat Table Bonus application.
IGT Casinolink™ brings casino operation performance to the next level by consolidating the management of slot machines, table games, marketing and the cage into one fully integrated system. This multi-site, multi-currency solution is a flexible, scalable choice, whether the site is a single-property operation or a multi-property distributed enterprise. Ideal for many international operations, IGT Casinolink™ maintains an impressive portfolio of products designed to increase operational efficiencies while creating player loyalty and excitement. Further the integration between IGT Casinolink™ and sbX™ creates even more opportunities to optimize the player experience and casino operations. The Jackpot and Wallet modules will be highlighted at G2E.
When it comes to boosting casino win, better data means better performance on an operator's floor. IGT Mariposa® provides IGT Advantage® and IGT Casinolink™ customers with valuable insight into their casino operations, with top-line, strategic information on game performance and floor mix in a variety of reporting formats. IGT Mariposa® includes more than 100 out-of-the-box slot reports to generate detailed floor performance information on more than 135 operational metrics, and these reports can be accessed right at the desktop. IGT Mariposa® provides the data an operator needs to make fast, informed decisions that increase the bottom line.
Follow IGT's news and activities from G2E at www.IGT.com/G2E2010.
International Game Technology (NYSE: IGT) is a leader in the design, development and manufacture of gaming machines and systems products worldwide. More information about IGT is available at www.IGT.com.