IGT sbX™ Casino Management System Approved by the Pennsylvania Gaming Control Board
LAS VEGAS, Nov. 17, 2011 /PRNewswire/ -- International Game Technology (NYSE: IGT) announced today the approval of its sbX™ casino management system by the Pennsylvania Gaming Control Board for use in casinos in the state of Pennsylvania.
"IGT is thrilled to have our award-winning sbX™ server-based gaming system approved for casino gaming properties in Pennsylvania, especially as sbX™ continues to gain momentum by simplifying operations and maximizing performance for casino operators worldwide," said Richard Yim, IGT vice president of Systems Products. "Pennsylvania casino operators are now able to use this powerful and versatile system to manage their slot gaming floors while also developing unique and differentiated entertainment experiences for their players. Players want choice today, and sbX™ lets operators stay agile and in an increasingly competitive casino market."
sbX™ is a dynamic system specifically designed to fit the needs of any casino floor, large or small, with the tools and resources necessary in creating a compelling casino floor and to focus on player loyalty. IGT has brought sbX™ to market with an emphasis on interoperability, and it is the industry's first Gaming Standards Association (GSA)-compliant, server-based solution. More than 50 casinos in 11 countries have partnered with IGT for this server-based technology that delivers results to the bottom line.
Powerful sbX™ system applications include IGT Floor Manager and IGT Media Manager. IGT Floor Manager allows on-demand access to more than leading 300 titles in the IGT Game Library, the industry's largest game-to-system game library, and enables operators to reconfigure a casino floor with the touch of a button. With the IGT Media Manager application, operators can quickly refresh media displays with customizable marketing messages that target the right players at the right time for differentiated player experiences, allowing casinos to maximize the impact of limited player loyalty and marketing budgets.
IGT also offers additional applications that incorporate a suite of player personalization capabilities delivered through the IGT Service Window directly to the player at the machine. This unique capability allows casinos to refresh their floors with targeted content that is relevant and timely, ensuring differentiation where it matters most – the game floor.
The power of sbX™ solutions can be explored at www.IGT.com/systems.
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About IGT
International Game Technology (NYSE: IGT) is a global leader in the design, development and manufacture of gaming machines and systems products, as well as online and mobile gaming solutions for regulated markets. More information about IGT is available at www.IGT.com or follow IGT on Twitter at @IGTNews or Facebook at www.facebook.com/IGT.
SOURCE IGT
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