illy Introduces Extra Dark Roast For Keurig Systems

New illy Extra Dark Roast Coffee K-Cup Pods with Bold Taste

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Feb 27, 2017, 08:02 ET

NEW YORK, Feb. 27, 2017 /PRNewswire/ -- illy, the third-generation family-owned coffee company from Trieste, Italy, committed to offering the highest quality, most ethically sourced coffee to the world, announces the addition of an Extra Dark roast coffee to its range of illy K-Cup® pods for the Keurig® hot brewing system in the United States and Canada. The illy Extra Dark Roast is an even bolder approach to the world-renowned illy blend of 100% Arabica from the best coffee growers around the world.

The new illy Extra Dark Roast K-Cup offers an intense aroma with enticing notes of toasted bread, caramel and a finish of dark chocolate. With over 1,000 flavors and aromas that emerge as coffee is roasted, illy leverages it's over 80 years of expertise, skill and scientific knowledge to push the roasting parameters to create appealing aromas and flavors that are balanced, smooth and never bitter.

Illy Extra Dark Roast K-Cup is available at select retailers, illy caffè retail shops and cafés and www.illyusa.com (msrp $12.00 / 10ct). illy currently offers K-Cups for illy Medium and Dark roast and will launch illy decaffeinated for K-Cup in the spring.

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LinkedIn: www.linkedin.com/company/illy-caffe-north-america
Twitter: @illyusa
Facebook: www.facebook.com/illy

About illycaffè s.p.a
illycaffè is an Italian family business, founded in Trieste in 1933 and committed to offer the greatest coffee to the world. illy is the world's most global coffee brand, producing the unique illy 100% Arabica blend made of 9 of the world best Arabica, served in more than 7 million cups in over 140 countries in the finest cafés, restaurants and hotels. As a leader in the science and technology of coffee - with three radical innovations - illy is the forerunner of espresso. With the first Brazilian award for the best coffee quality for espresso in 1991, illy also pioneered direct sourcing, sharing know-how and paying a premium price for the best quality, based on partnerships underpinned by the principles of sustainable development. The company established and runs the University of Coffee with the aim to foster and spread coffee culture, providing comprehensive academic and hands-on training for coffee growers, baristas and coffee lovers to cover every aspect of the product. Everything 'made in illy' is enhanced by beauty & art, which represent founding values of the brand, starting from its logo – designed by an artist, James Rosenquist – and including the renowned illy Art Collection, comprised of over 100 cups designed by international artists. As of 2015 the company employed 1,177 people, and posted consolidated revenues of €437 million. There are approximately 230 mono-brand illy shops across 43 Countries.

Media Contact:
Adam Paige
[email protected]

SOURCE illycaffè