ILM Asia 2011 to Spotlight Region's Emerging Local Online Media and Marketing Ecosystem

Coproduced by BIA/Kelsey and ADPAI, the event will gather media and technology leaders in social, local, mobile, directories and deals in Singapore, Oct. 25-26, 2011

Sep 26, 2011, 14:21 ET from BIA/Kelsey

CHANTILLY, Va. and SINGAPORE, Sept. 26, 2011 /PRNewswire/ -- As the Asia-Pacific region continues to widely and comprehensively embrace mobile, social and deal technologies, the opportunity for Asian businesses to acquire and retain customers through digital technologies is rapidly expanding. To focus directly on these advancements, BIA/Kelsey and the Asian Directory Publishers Association (ADPAI) are partnering to produce ILM Asia, a forum for senior leaders in directories and local, social and mobile digital media to explore new business models and partnerships in Asia.

(Photo: )

"The Asia-Pacific region includes some of the world's largest economies, as well as some of the most advanced markets in terms of consumer adoption of digital media," said Neal Polachek, president, BIA/Kelsey. "At BIA/Kelsey, we track the activity of the SMB market so businesses have the insight they need to make solid strategic and tactical decisions. There is a great deal of activity across the full spectrum of BIA/Kelsey's coverage areas that can shed light on the Asian market, and we are excited to be partnering with ADPAI to produce this event."

For years, BIA/Kelsey, adviser to companies in the local media space, has been tracking the emergence of these media platforms through its U.S.-based Interactive Local Media (ILM) conference series. This knowledge will be brought to bear for the Asian market with ILM Asia.

"ILM Asia is a timely and highly relevant event for our members and for any company participating in Asia's digital media economy," said Oscar Sousa-Marques, president, ADPAI. "We are pleased to be working with BIA/Kelsey to create a gathering place for thoughtful discussion among the leading digital media companies and executives in this region."

James Sanders, head of channel partnerships, Google Asia Pacific, will deliver the keynote address on Day 1, offering Google's vision for the region.

In addition, BIA/Kelsey analysts Polachek and Charles Laughlin will share the analyst firm's outlook for the development of new digital marketing platforms in the region and worldwide, including details of its forecasts for global directional media, local online media and deals.

Other industry leaders will speak on topics ranging from social media and mobile search to transformation strategies for traditional media companies. In addition, the event will include a special forum on the daily deals space, popularized by companies like Groupon and LivingSocial.

ILM Asia will take place Oct. 25-26 at Singapore's elegant Regent hotel. Visit for details on the venue, agenda, featured speakers, sponsorship opportunities and conference registration rates, which are discounted until Sept. 30.

About BIA/Kelsey

BIA/Kelsey advises companies in the local media space through consulting and valuation services, research, Continuous Advisory Services and conferences. Since 1983 BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directory markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers. BIA/Kelsey's annual conferences draw executives from across industries seeking expert guidance on how companies are finding innovative ways to grow. Additional information is available at, on the company's Local Media Watch blog, Twitter ( and Facebook (