Impact Radius Launches First-Of-Its-Kind Certification Program for Trusted Agency Partners

NEW YORK, July 31, 2017 /PRNewswire/ -- Today, Impact Radius, a pioneer in global digital marketing technology solutions, officially announced its first-ever Partner Manager Certification program to develop training and certification for the company's trusted agencies. The comprehensive certification aims to educate agencies on how to successfully manage and grow their clients' partnerships utilizing the company's suite of advanced Partner Manager tools. Currently, seven agencies have already begun the process of completing Partner Manager Certification under Impact Radius' qualifications.

In today's competitive digital marketplace, agencies and affiliate managers are constantly innovating in order to differentiate themselves against their competition. At the same time, brands and marketers are challenged with executing media campaigns that provide ROI. With these two pain points in mind, the goal of the certification program is to offer industry leading education to agencies and revenue generating partners so they can drive maximum value for their clients.

In order to receive Impact Radius' Partner Manager Certification, agency partners must pass a thorough, invite-only exam. The certification program includes reporting use and access, insertion order features and best practices, tracking capabilities, managing media partners using technology and leveraging time-saving features. Some agencies may qualify for the option to take part in a two-day in person training prior to taking the exam. The optional training includes best practices to help affiliate managers recruit and onboard new partners, effectively transition partners to the IR platform, leverage advanced workflows and reporting to optimize their programs.

"Marketing technology has changed a great deal over the last several years and we are committed to both disruptive technology innovation as well, as helping our agency clients stay competitive through education and training," said David A. Yovanno, CEO of Impact Radius. "With that in mind, we are pleased to launch Impact Radius' first-ever program to certify our agency partners on the features and best practices of our Partner Manager product. Moving forward, we believe this program provides agencies and their brand clients an added level of expertise, trust, and scale in today's media ecosystem."

This latest initiative highlights a steady drumbeat of announcements in 2017 that showcases the continued growth of Impact Radius and its complete suite of offerings at scale for leading marketers and advertisers. Just last month, Impact Radius partnered with LiveRamp, enabling clients to elevate their performance marketing efforts by creating a consolidated view of their users and connecting data to the rest of their marketing ecosystem. Earlier this year, the company unveiled a first-of-its kind Media Partner Discovery, a cutting edge tool that gives leading agencies and marketers the capability of identifying strategic media partners from a database of 800,000 websites from around the world. In addition, the company was proud to announce the opening of its new headquarters in New York City, and that Forensiq, an Impact Radius company, became TAG 'Certified Against Piracy' and 'Certified Against Fraud', solidifying its position as a leader in advertising fraud detection.

About Impact Radius

Impact Radius enables digital brands and agencies to maximize their return on ad spend. The company's SaaS marketing platform provides a single trusted view into the consumer journey from ad impression through acquisition — across all devices and channels. Through the automation of critical marketing workflows and real-time delivery of actionable insights, the platform drives revenue for global companies such as Lenovo, Ticketmaster, Tommy Hilfiger, Getty Images, Shutterstock and Advance Auto Parts. The company has 285+ employees across seven offices worldwide. To learn more visit www.ImpactRadius.com.

SOURCE Impact Radius

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