IMS and My-HD Media partner with Knetik Media for distribution of Nutan.TV

IMS, a My-HD Media distributor, will distribute the video streaming application throughout the Middle East and Africa and provide users with thousands of hours of South Asian content

Mar 20, 2013, 12:00 ET from Knetik Media

ORLANDO, Fla., March 20, 2013 /PRNewswire/ -- Knetik Media, a platform development company with expertise in over-the-top video, new media and gaming, is leveraging existing marketing relationships for its direct-to-consumer online video service, Nutan.TV, targeting South Asian customers. 

IMS, a My-HD distributor, will offer the video streaming service through thousands of retail end points located across the Middle-East and Africa, and provide South Asian customers with thousands of hours of South Asian content.  IMS distribution channels where the Nutan.TV prepaid scratch cards will be sold include consumer electronic stores, hypermarkets, currency exchange outlets, gas stations, and traditional satellite dealer outlets.

Nutan.TV is a multi-screen service that delivers top quality Mega Serials, movies, and entertainment news and events, including Bollywood, direct to consumers. Users worldwide looking for top quality South Asian content of this type will be able to access thousands of hours of programs on Nutan.TV through the browser on their portable devices and the official web portal. 

Knetik Media will showcase the new Nutan.TV service at the TV Connect 2013 show this week in London. Executive vice president of development Tony Bevilacqua will be available to discuss the service with content providers and operators.

Nutan.TV aims to provide diverse content in the most popular South Asian languages, which include Hindi, Malayalam and Urdu, as well as niche programming from smaller content providers. With Nutan.TV, consumers can watch programming, some of which is not available anywhere else, anytime and in anyway. The service at launch is supported through an 'all you can watch' monthly subscription fee of $6.50.

International Marketing Services (IMS), a sales and marketing company that promotes consumer electronics, and My-HD, a low pay TV Direct-To-Home (DTH) platform offering a wide range of High Definition (HD) channels via satellite, are responsible for promotion of Nutan.TV throughout the Middle Eastern and African regions.

My-HD will promote the availability of Nutan.TV via its MyHD+ and MyHD+ Home enabled hybrid satellite receivers, which are due to reach the market starting in early Q3 2013 through its dealer network and customer service center representatives.

Through the partnership with IMS, Nutan.TV will be available in Q2 2013 through connectable TV devices that are already deployed throughout the Middle East and Africa as well as native device applications for Apple iOS (i.e.. iPhone and iPad), Android OS (i.e. Ice Cream Sandwich and Jelly Bean), and Microsoft W8 devices will also be introduced.

"IMS and My-HD media give us the distribution strength to properly launch this exciting direct-to-consumer online video service," said Chief Executive Officer, Shane Robinett. "These companies are experts in the Middle East and North Africa, and provide Nutan.TV with an excellent opportunity for growth."

About Knetik Media (
Knetik Media is a Central Florida-based platform development firm delivering energized advanced media delivery solutions. Knetik Media's main interests are focused on the successful deployment of dynamic video-on-demand (VOD) and over-the-topology (OTT) solutions, media portal production and management, and online gaming portal services. These services, utilized as both a package or as one unique solution, are assisting telecommunication companies, among other industries, around the globe. For more information about Knetik Media visit

About International Marketing Services (
IMS, International Marketing Services is a member of Al-Rais Group of Companies.

Al-Rais Group is one of the largest trading groups with activities of construction, contracting, real state, travel, tourism, house hold products, shipping, logistic, consumer's electronics and communication technology in United Arab Emirates.

IMS was established in year 1982 as a specialist in Telecommunications, Global Positioning System (GPS), Consumers Electronics, IT products, Satellite Receivers Including Sports Channel, Smart Home security system and LED lights. Having its wholesale, retail network and online sales in AGCC, middle East, North Africa and Asia.

About My-HD Media (
Headquartered at Dubai Media city, My-HD is a Low pay TV platform offering a wide range of High Definition channels via satellite including all 7 MBC HD channels in the Middle East and North Africa.  My-HD Offers MENA households the opportunity to enjoy The Best in HD Entertainment and best value for money.

My-HD has strong alliances with MENA region's leading satellite receiver brands, positioning My-HD as the first Pay-TV platform to carry all MBC HD channels on a large number of Digital HD receiver brands such as Humax in GCC countries, NHE in Kuwait, Tru View and Dansat in Saudi Arabia and Tevicom in Morocco.

My-HD distributes its products and services across several key satellite receivers' dealers and distributors and in major hypermarkets and department stores in the region. 

For more information on the company and the products, visit

Media Contacts:

Will Wellons
Wellons Communications
Office: + 1 407 339 0879
Cell: +1 407 462 2718

Abdollah Hadadi
Operator Business Account Manager of International Marketing Services
Tel: +971 4 3527733 EXTN: 300
Fax: +971 4 3529212
Mobile: +97150 8840499

Nisrine El Hajji
Marketing Director of My-HD Media
Office: +971 4 435 4822
Mobile: +971 50 558 7386
Fax: + 971 4 435 4889

SOURCE Knetik Media