REDWOOD CITY, Calif., Oct. 10, 2018 /PRNewswire/ -- IMVU, the leading avatar-based social network, today announces the official launch of the Korean version of the App. The company recently reported a significant increase in users from South Korea in the last year and responded to the growth with an IMVU experience that is localized to the Korean culture, language, and people. The Korean language version of the IMVU app is available on the iOS App store and Google Play store.
"We noticed a surge in IMVU app downloads in South Korea earlier this year, but since the app was in English, we found that the full IMVU experience was limited to users creating their 3D avatar," says Lomit Patel, Vice President of Growth. "We saw an essential capability to encourage these users to chat and connect with their friends by introducing a localized app in their native language."
Under the leadership of CEO Daren Tsui, IMVU is focused on spreading the power of friendship through a highly personalized and interactive technology that is intended to create a meaningful experience for its users. On IMVU, a customizable avatar, which represents you, can interact with other avatars in 3D chat rooms designed to provide shared experiences that go beyond the traditional social media loop of posting a picture, liking, commenting, and sharing. IMVU creates an opportunity for users to do more together, to interact, create memorable moments, and develop stronger bonds. Providing Korean-speaking users with a version of the app in their own language is key to ensure optimal user experience and more meaningful connections.
IMVU is a global community of millions of users who come together to celebrate the joy of a shared social experience. Far beyond traditional social media, IMVU users create a whole new experience at the intersection of digital connection and face to face relationships.
IMVU is where the real world comes to play. Today IMVU users enjoy the freedom to live the life they create through customizing highly-stylized avatars, connecting with friends in immersive 3D chat rooms, shopping & stylizing new looks, sharing their experiences, and starring in their own animated emoji. IMVU is a powerful and collaborative world, which also offers an opportunity to make real money using proprietary design tools to create looks and rooms to sell in the IMVU Shop.
The IMVU experience is available on the web, a desktop app, and as an iOS and Android app. In the real world, IMVU is located in Redwood City, California.
Lindsay Anne Aamodt