The Environmental Brand Encourages People to Transform Social Concern Into Real Action for The Planet And Leads The Way With Its Own Commitments Including the Avoidance Of 78 Billion Single-Use Plastic Bottles By 2025
KFAR SABA, Israel, April 22, 2021 /PRNewswire/ -- SodaStream today launched its 2021 Earth Day campaign "Don't just share, care" with Randi Zuckerberg. In SodaStream fashion, the brand shares important environmental messages in a humorous way, featuring Randi Zuckerberg to call on people to not only virtually care on social media but also take action in real life. At the end of the video, Zuckerberg introduces a sustainable community platform where the company also published its own commitment to the environment implemented on SodaStream.com.
Committing to avoid plastic waste
SodaStream reusable bottles offer an alternative to single-use plastic bottles. The leading sparkling water brand forecasts the avoidance of nearly 78 billion bottles by 2025, an additional 11 billion from its goal announced last year.
SodaStream will also switch to metal its flavor bottles starting at the end of this year, thus avoiding another 200 million plastic bottles.
SodaStream announced they are developing sparkling water makers from recycled or plant-based material for the first time, taking their commitment to the planet to their core category and thus making their entire portfolio greener.
"Our sparkling water makers are sustainable by essence; every SodaStream user saves up to thousands of single-use plastic bottles from ending up in waste. We are taking our commitment even further by introducing sparkling water makers made from sustainable material," commented Eyal Shohat, SodaStream Global CEO.
Indeed a recent survey* conducted by the company has shown that 84% of SodaStream users recognized the positive impact on the planet and reduced their single-use bottle consumption. Almost 80% admitted becoming more environmentally conscious.
Reducing carbon footprint
SodaStream plans to meet 10% of their global plant's total energy requirements with solar energy by 2022 a five-fold increase from 2% in 2020.
Through these investments, SodaStream contributes to PepsiCo's goal of transitioning to 100% renewable energy for company-owned operations globally by 2030. In addition, PepsiCo has pledged to achieve net-zero emissions by 2040, one decade earlier than called for in the Paris Agreement.
SodaStream's Fizzi Starter Kit and Duo Starter Kit have been certified as reducing carbon by the Carbon Trust. This certification demonstrates SoadStream's continued commitment to the environment and sustainability. The certification has allowed SodaStream to identify key areas in its products' value chain where it can take action and reduce its overall carbon footprint.
Other company actions
Finally, SodaStream announces the closing of its offices on Earth Day and calls employees to join clean-up activities around the globe (where possible per Covid-19 restrictions).
SodaStream is also partnering with PangeaSeed Foundation, an ocean conservation non-profit with a donation towards the Foundation's environmental education and awareness efforts.
*Opeepl survey conducted on 600 users for SodaStream in the USA (Jan 2021)
SodaStream, part of PepsiCo, is the world's leading sparkling water brand. SodaStream enables consumers to enjoy endless good bubbles at home, without hassle, and help save the planet. Sodastream bubbles are better for the consumer - healthy, easy to make, light to carry - and better for the planet - replacing up to thousands of single use plastic bottles with one reusable SodaStream bottle. To learn more about SodaStream visit www.SodaStream.com and follow SodaStream on Facebook, Twitter, Instagram and YouTube.
Global Public Relations Manager