SIMONE BILES PARTNERS WITH SODASTREAM® TO INTRODUCE SODASTREAM FOUNTAIN™, A NEW AT-HOME BEVERAGE SYSTEM
World champion Simone Biles joins the brand as Sodastream Fountain™ brings personal expression to everyday drinks
PURCHASE, N.Y., Oct. 22, 2026 /PRNewswire/ -- In honor of National Sparkling Water Day, Sodastream® is introducing Sodastream Fountain™, a countertop beverage system that lets consumers customize flavor, carbonation level and serving size in a single machine. To spotlight the latest breakthrough in its portfolio of the world's leading sparkling water makers, the brand has partnered with world champion and global icon Simone Biles as its newest ambassador. The launch comes as consumers are increasingly expecting products that reflect their individual tastes, and Sodastream believes beverages should be no different. With the new system, personalized drinks are ready at the touch of a button.
The partnership is rooted in a shared belief in doing things your own way. Biles distinguished her career by redefining what is possible, creating signature moves and setting new standards all while capturing elements that are uniquely hers. Sodastream Fountain delivers that mindset to drinks; instead of accepting what's made for everyone, consumers can create something all their own.
"I like to do things that are outside of the ordinary; why should my drinks be any different?" said Biles. "The moments I'm most proud of happened when I trusted myself and created my own path, on the floor and off it. Sodastream Fountain delivers a similar sense of satisfaction when it comes to the drinks I'm creating at home."
As the newest Sodastream ambassador, Biles will bring the partnership to life across TV, digital, social, in-store and at sodastream.com. Social elements will run on Instagram and TikTok, where fans can expect to see exclusive content, custom drink inspiration, and new ways to experience Sodastream Fountain. The campaign marks the first moment of a broader relationship between Biles and the brand.
"Sodastream Fountain represents the next evolution of the at-home beverage experience—moving from drinks that are predetermined to beverages built around individual taste and creativity," said Aliza Leferink, Chief Marketing Officer at Sodastream North America. "Simone brings that same confidence and individuality to everything she does, which makes her a natural fit as we kick off a new chapter for the brand. Together, we're showing consumers that this at-home ritual can be just as distinctive as they are."
To celebrate the launch, Sodastream is offering 20% off Sodastream Fountain and sitewide (excluding CO₂) at sodastream.com on October 22, 2026. Use code LAUNCH20 at checkout to purchase Sodastream Fountain, Biles' favorite flavors and more. The offer is limited to one use per customer, one-time purchase only, and cannot be combined with other promotional offers.
Sodastream Fountain Product Details
- 1,000 Drink Varieties: With access to more than 40 flavors from leading beverage brands, including PepsiCo favorites Pepsi®, Mountain Dew®, Starry®, bubly™ and Mug®, Sodastream Fountain unlocks approximately 1,000 ways to make a drink your own.*
- Total Customization: Sodastream Fountain can create beverages in 8-ounce, 16-ounce or 24-ounce serving sizes, offering a more flexible way to make beverages at home. Consumers can fine-tune carbonation levels and adjust flavor intensity using an intuitive dial that ranges from light to strong, with an additional "B" setting for a boosted flavor burst.
- Unmatched Convenience: Once a flavor and settings are selected, your perfectly tailored beverage is ready in moments at the touch of a button, shifting the experience from traditional drink preparation to on-demand creation.
- Beyond Sparkling Water: Unlike traditional Sodastream systems built for sparkling water alone, Sodastream Fountain dispenses a wide variety of personalized drinks directly into a glass, carafe or other compatible vessel.
Sodastream Fountain is available online at national retailers including Walmart, Target and Amazon. Consumers can also purchase Sodastream Fountain directly at sodastream.com. Sodastream Fountain is priced at $199.99.
For more information about Sodastream Fountain or to explore the full range of flavors and customization options, visit sodastream.com/pages/fountain.
About Sodastream
Sodastream, a PepsiCo, Inc. subsidiary, is a leading global sparkling water maker brand on a mission to help people drink better. Sodastream gives people the tools to create sparkling beverages to their taste, with the flexibility to customize each drink to their preferences. Its reusable system offers an alternative to single-use plastic bottles, while giving people more control over what they drink. To learn more about Sodastream, visit Sodastream.com and follow Sodastream on Instagram, TikTok, Facebook, and YouTube.
*Number of drink combinations is approximate and based on internal calculations of available settings and flavors. Actual combinations may vary by market and flavor availability.
Contact: Irene Rogers, VP of Earned Media (Golin Ketchum) - [email protected]
SOURCE Sodastream
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