In the December issue of SUCCESS, learn about how Rent the Runway CEO and co-founder Jennifer Hyman changed the way we view our closets

This conversation led to a lightbulb moment for Hyman. Why can't we rent designer dresses for weddings and fancy occasions? A few days later, Hyman found a business partner, and the day after that, they were in Diane von Furstenberg's office introducing themselves as the co-founders of Rent the Runway.

Officially launched in 2009, Rent the Runway rents designer dresses and other pieces of clothing at a fraction of what they would cost at full price. In addition to renting a dress for a fancy event, members can partake in Rent the Runway Unlimited, a subscription service that allows customers to exchange an unlimited number of designer clothing items for $139 per month. Customers on a stricter budget can partake in the company's new service, Rent the Runway Update, which allows them to rent four items a month for $89.

Hyman has raised more than $190 million to date—more money that any female-run business in the U.S. And part of what makes her success so fascinating is how she's not just running a multi-million-dollar fashion company. To launch Rent the Runway, Hyman had to create massive amounts of custom software, logistical processes and algorithms built from scratch. What she's really doing is powering a technology company with a 1,200-person workforce—and one that is predominantly female.

"I think every woman in this country is going to have a subscription to fashion in the next 20 to 30 years."

—Jennifer Hyman tells SUCCESS in the December 2017 issue

Also Inside This Issue

December is the Simplicity issue of SUCCESS. This issue will give you all of the tools and tricks you need to make your life streamlined, simple and straightforward so you can be on your way to achieving your goals. From articles on how to relieve anxiety and cope with uncertainty, to articles on how to live your simplest life, this issue will help you reach the inner peace you've always been craving. It's an issue you won't want to miss out on.

• Her Baby: Learn about how Camila Alves overcame obstacles when she founded healthy baby-food company Yummy Spoonfuls.
• Silent Treatment: Could you handle the silent treatment? Our chatty editor shares the experience of her silent retreat.
• Breaking Point: Our editor visits the Anger Room in Dallas to try to relieve some pent-up anxiety. But will smashing things do the trick?
• The Happiest People in the World: Learn to live with pleasure, purpose and pride like people in the world's happiest countries.

For full stories, pick up the December issue, on newsstands November 14. For more information about SUCCESS Magazine and additional personal development content, visit www.success.com.

About SUCCESS

SUCCESS magazine is a national newsstand publication and your guide to personal and professional development through inspiration, motivation and training. SUCCESS inspires 2 million readers a month, and has a total social reach of 5 million fans. SUCCESS magazine was founded in 1897 by influential thinker Orison Swett Marden. It is owned by Dallas-based SUCCESS Partners founded by Stuart Johnson.

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SOURCE SUCCESS magazine

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