Inaugural Atlanta Day of the Dead Celebration Partners With Wells Fargo

Traditional Dia de los Muertos Festival, November 7

Oct 27, 2010, 09:08 ET from Lanza Group, LLC

ATLANTA, Oct. 27 /PRNewswire/ -- Lanza Group, LLC's newest event, Atlanta Day of the Dead brings Mexico's colorful Dia de los Muertos traditions to Atlantic Station on Sunday, Nov. 7, 12 p.m. to 5 p.m. Partnering with Wells Fargo & Company, Atlanta Day of the Dead is a vibrant festival that celebrates life with traditional altars and live music.

"We look forward to being a part of the inaugural Atlanta Day of the Dead event at Atlantic Station, which is in the shadow of our Atlanta regional office tower" said Jerome Byers, Wells Fargo Atlanta Regional President. "The celebration teaches the significance of the holiday to the community at large, showing the growing importance of Hispanics in Atlanta."

"Atlanta Day of the Dead will visually explain Dia de los Muertos, for all to enjoy, learn and participate in" said Lanza Group President Ralph E. Herrera. " The Atlanta Latino community is incredibly diverse, and this event highlights one of the many varied family oriented traditions."

The focus of Atlanta Day of the Dead will be traditional displays created by local artists, non profits, and other groups; which are colorful tributes to passed family and friends. Live acoustic music and cultural performances will take place throughout the day, including a traditional Mexican ballet folklorico group. A large children's area will provide materials to build a small display and teach the basic understanding of the holiday. Atlanta Day of the Dead will also have a parade through the Central Park area of Atlantic Station beginning at 2:30 p.m.

Atlanta Day of the Dead celebrates a long-established Mexican tradition that brings together family and friends to remember past loved ones. The festival is an interactive, educational and cultural celebration of Mexican cultural; that features traditional altars and activities for children, live musical and cultural performances, arts and crafts, and authentic food.

About Lanza Group:  

Lanza Group, LLC is an Atlanta-based Hispanic marketing, PR and events firm that provides bi-cultural marketing solutions; connecting marketers to Hispanics throughout the United States and beyond. Lanza Group produces Atlanta's official Cinco de Mayo celebration – Fiesta Atlanta, as well as Georgia's Hispanic Heritage Month kick-off celebration, Fiesta Georgia. For more information, please call 404.350.0200 or visit


Katie Anderson


SOURCE Lanza Group, LLC