Incentive Solutions Taps Leong to Drive RewardTrax Strategy

Industry veteran views technology as game-changer for performance-minded organizations

Feb 22, 2011, 10:20 ET from Incentive Solutions

ATLANTA, Feb. 22, 2011 /PRNewswire/ -- Dan Leong, a 25-year veteran of the incentive and motivation industry has joined Incentive Solutions as vice president of product development.

Leong will focus on growing Incentive Solutions' market share via RewardTrax — the firm's Web-based engine for points-based incentive programs. He sees the technology as having broad appeal for organizations of all sizes and sectors. RewardTrax provides a personal connection to program participants, greater flexibility for reward issuance and robust backend administrative reporting.

"Incentive Solutions has huge growth potential in RewardTrax," Leong explains. "The functionality of the system appeals to all segments of the incentive industry — end users, 3rd-party incentive providers, and merchandise suppliers fulfilling rewards. The turnkey solution also enables smaller organizations to deliver branded, robust incentive programs otherwise beyond their financial reach."

One of Leong's immediate goals is expanding RewardTrax to industry sectors already leveraging incentives to drive behavior; for example, human resources, training and wellness. He notes, "As the economy recovers, companies are re-engaging in reward programs to retain talent they've invested so much in."

As the era of corporate spending on lavish rewards wanes, Leong points to an increased desire for incentives that motivate people with rewards that are achievable and personally meaningful. RewardTrax fills that need by offering millions of reward choices and enabling companies to custom-tailor programs properly aligned with strategic business objectives.

Leong is past chief operating officer of USMotivation, where he grew company revenue more than 400%. Earlier in his career he was president of Incentive Innovation and spent nearly two decades in product development with Automated Data Processing (ADP). In 2007 he became a trustee of the Incentive Research Foundation, an industry organization promoting the science, application and benefits of incentives in business and industry.

Incentive Solutions CEO Steve Damerow adds, "Dan Leong is one of the most respected professionals in this business, and his record for delivering effective programs is superb. Having Dan join our team is a major win for our clients, who will benefit greatly from his expertise, creativity and strategic vision."

About Incentive Solutions

Atlanta-based Incentive Solutions is a leading provider of business incentive programs, group incentive travel and prepaid card rewards. Their customized solutions for customer acquisition, employee recognition, channel loyalty, sales force motivation and other company initiatives help strengthen relationships and motivate behaviors consistent with organizational objectives.  

SOURCE Incentive Solutions