Incoming Calls Become a Serenade Thanks to 123on and iConcerts

UPPSALA, Sweden, March 25, 2014 /PRNewswire/ --

123on, the mobile video platform that intensifies the bond between brands and fans, today announced a partnership with iConcerts to bring the hottest live tracks to music lovers' mobile devices.  

The 123on platform enables Android phone users to relive favorite iConcerts moments simply by downloading the 123on application from Google Play. Incoming calls, alerts and other prompts then come with a quick video highlight straight from a favorite show.

Music lovers can savor a quick mobile video sample from a new iConcert or relive the same must-hear guitar shred, horn blast or High C every time. Every 123on mobile video burst delivers that perfect moment from a live performance, whether it is the soaring crescendo of a veteran act's encore, the catchiest chorus of a current hit or the full-throated roar of a capacity crowd.

iConcerts features the world's biggest music stars, along with local talent just entering the international arena. iConcerts also creates unique East-West musical collaborations and interactive live music production formats, such as iConcerts News'.

"Music touches people's hearts, minds and souls - and they carry it with them constantly, whether they are watching their favorite concert or just humming a favorite tune," said 123on Founder Mikael Jansson. "Whether it's a driving anthem or a lilting ballad, music sets a mood.  123on and iConcerts lets fans experience that emotion over and over."

"Special days like anniversaries and Valentine's Day can be all the more heartwarming when the next call arrives to the strains of your favorite love song," said iConcerts CEO Mathieu Sibille.  "123on and iConcerts are bringing artists and their audience even closer together."

123on is in the vanguard of delivering a new, high-impact form of mobile video that maximizes the experience value for both consumers and producers of content. Serving an increasing number of the world's most prominent entertainment companies and sports leagues, 123on's signature is extreme-short-form video in self-contained bursts.  

While 123on is optimal for premiering new video content in digestible bursts, it is also perfect for extending the valuable life of existing footage. 123on's continual delivery of mobile video bursts results in repeated viewings of each video, intensifying the bond and maintaining an ongoing interaction between producer and consumer.

About iCONCERTS 

Owned by Swiss-based Transmedia Communications SA, iConcerts HD is the first 360º HDTV channel and a video-on-demand platform with over 1,600 concerts and live performances featuring top-selling artists in a variety of popular musical genres, and covering some of the most high-profile festivals and live events. To date, iConcerts TV and VOD services are available in France, Italy, Belgium, Switzerland, Germany, Finland, Portugal, Austria, Luxembourg, Lithuania, Latvia, Macedonia, Malta, Turkey, China, India, Japan, Malaysia, Singapore, Taiwan, South Korea, Sub-Saharan Africa, Mongolia and Dubai. iConcerts is a division of Swiss-based Transmedia Communications SA.  Further information on iConcerts services is available at http://www.iConcerts.com

About 123on 

Headquartered in Uppsala, Sweden, and founded by former auto racer, Micke Jansson, 123on is the mobile video platform of choice for top brands and their most passionate followers. The company's vision is to revolutionize the way we connect - using video to relive and share life's favorite moments on mobile devices, while strengthening the loyalty between brands and their biggest fans. For consumers, 123on delivers the clips they love - and love to share.  For content producers, 123on provides the ever-expanding means for distribution of footage - old and new. For brands, 123on measures, monitors and monetizes continually evolving customer interaction. And for marketers, 123on provides cutting-edge analytics that enable the segmenting, measurement, and on-the-fly adjustment of content that maximizes their engagement with fans. For more information, visit http://www.123on.com.

Press Contact:
Elizabeth Perry
123on
+1-415-331-1372 USA
+34-93-802-1383 ES
[email protected]

SOURCE 123on and iConcerts