InComm Signs Exclusive Partnership with Longo's in Canada

Supermarket to Launch Full Suite of Prepaid Products and Displays

Dec 07, 2010, 10:24 ET from InComm

ATLANTA, Dec. 7, 2010 /PRNewswire/ -- InComm, the leader in sales and marketing of prepaid products and innovator of transaction processing, announced that it has entered into a prepaid display partnership agreement with Longo's Brothers Fruit Markets Inc., an award-winning regional grocery retailer in the Toronto marketplace.  The exclusive retail launch of a full suite of prepaid products and displays at all of the Longo's locations will feature over 26 top tier brands across a range of products including gift cards, music, digital content and gaming, financial services, lifestyle, experiential and wireless phone cards.

"We are excited to partner with a premiere grocery retailer like Longo's," said Brian Parlotto, Senior Vice President of Consumer Products and International.  "InComm is committed to being the leader within the global prepaid industry, and opportunities like this allow us to create a value proposition for both our product and retail partners and their customers that is unrivaled in the category today."

Focusing on innovation, category management and InComm's best practices at launching prepaid programs at retail, both companies look forward to creating a prepaid destination around Longo's new displays. In addition, InComm's key international alliances and extensive product offerings will provide Longo's access to new products and customers.

"Partnering with InComm strengthens our position as a gift card destination in Toronto," said Harpeet Ferron, Director, Grocery, Dairy and Frozen for Longo's. "Leveraging InComm's global relationships, we will now be able to provide our customers access to a number of key partners and products. This added depth of product offerings helps build consumer demand and will help establish our overall prepaid program."

In addition to card partner relationships, InComm is working with Longo's to develop promotions and marketing campaigns to capitalize on the upcoming holiday season. Longo's has 23 locations in the greater Toronto area including the newest Maple Leaf Square Flagship store and a Grocery Gateway online business which delivers the same quality and service right to the door of consumers who choose to shop online. Both companies anticipate a strong fourth quarter for the prepaid category in the regional market.

About InComm:

InComm is the industry leading marketer, distributor and technology innovator of stored-value gift and prepaid products using its state-of-the-art point-of-sale transaction technology and payment solutions to revolutionize retail product sales and customer experiences. With nearly $10 billion in retail sales transactions processed in 2009, InComm is the nation's largest provider of gift cards, prepaid wireless products, reloadable debit cards, digital music downloads, content, games, software and bill payment solutions. InComm partners with consumer brand leaders around the world to provide more than 225,000 retail locations the products and services their customers demand. Since 1992, InComm's patented technologies have made the buying process easier for consumers while streamlining the selling process for product and retail partners. InComm is headquartered in Atlanta, GA with offices in Australia/New Zealand, Canada, Japan, Mexico, Puerto Rico, the United Kingdom, Arkansas, California, Colorado, Florida, Georgia, Minnesota, Oregon, and Texas. To learn more about InComm, visit or call 1.800.352.3084.

About Longo Brothers Fruit Markets Inc.:

A family owned organization, Longo's first opened its doors in Toronto in 1956 and now has 23 stores across the GTA and employs more than 4000 people. Inspired by their Founders, and their commitment to Fresh Tradition, Longo's team of food experts are dedicated to exceeding customer expectations by offering the best food experience at a great value to every customer every time by providing Fresh & Unique Offerings; Everyday Foods & Groceries; Services for Ease; and Education.