Increase Brand Visibility with Evergreen Content

Jul 30, 2015, 14:22 ET from PR Newswire Association LLC

NEW YORK, July 30, 2015 /PRNewswire/ -- Keeping your brand relevant is an essential step in the small business ladder to success. One of the best ways to improve brand visibility and relevancy in today's digital age is by providing consumers with compelling content on your business website. Evergreen content gives businesses the option to recycle information that has already been shared, in order to save time and energy while generating website or business traffic.

Phillip Thune, CEO of Textbroker, has some helpful tips on how to create impressive evergreen content for your small business that will keep readers coming back for more. In his latest article posted to PR Newswire's Small Business PR Toolkit, Thune offers five different types of evergreen content that will help your business and brand stay visible over time.

1. Instructions. Instructions or "how-to" guides can be the most valuable and reusable evergreen content available. Now more than ever audiences are using search engines to locate tutorials or directions that will help them solve problems quickly. For example, directions on how to make a pizza from scratch will remain the same and useful for many different readers. Consumers will need and want instructions in the future, which will drive new traffic to your platform along with readers returning for the information. Keeping relevant instructions up for your small business is an easy way to ensure that traffic keeps coming without having to add new content on a consistent basis.

2. Interviews. Interviews are also a great form of evergreen content because they are timeless and are quite simple to repurpose. Interviews from noteworthy professionals in your industry can easily be converted into fresh blog posts, marketing collateral, PowerPoint presentations or ebooks.

3. Answers. Readers want quick, simple and concise answers to their questions, and this is why content like FAQs and glossary pages are ideal for small businesses to have -- especially if your industry terms or company doesn't change too often. Answering commonly asked questions will continue to drive people who are actively seeking out that information back to your website.

To read Thune's remaining two tips on how to increase your brand visibility through the use of evergreen content, read his complete article here:

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire                       
PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Amanda Eldridge
Director, Strategic Channels

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