Independent Research Firm Names Rosetta a Strong Performer Among Global Commerce Service Providers

Feb 28, 2012, 12:00 ET from Rosetta

PRINCETON, N.J., Feb. 28, 2012 /PRNewswire/ -- Rosetta, which operates as an independent brand in the Publicis Groupe of global agencies and is one of the nation's largest digital and direct interactive agencies, today announced that Forrester Research, Inc. has named the agency as a Strong Performer in its February 2012 report The Forrester Wave: Global Commerce Service Providers, Q1 2012.

The report evaluated the top 12 Global Commerce Service Providers (GCSPs) against 72 criteria and stated, "These firms all have a robust vision for multichannel commerce and between them have a strong portfolio of commerce project implementations."

Rosetta received among the highest scores for Mobile Commerce Focus and Corporate Strategy, and the third highest score for Managed Services. 

"Rosetta's multi-faceted approach allows us to go broader into the eCommerce ecosystem. With in-house capabilities that enable us to identify, engage and activate our clients' customers across the customer lifecycle up to and through the transaction, we drive material business impact by making each interaction count," states Rosetta Chief Marketing Operations Officer Mark Taylor. "We believe IBM's Smarter Commerce approach, which increases the value companies generate for their customers, partners and shareholders through optimized and integrated partner and supplier interactions, is the way of the future in our rapidly changing digital world. We are proud to be the first agency in the world to achieve full IBM Smarter Commerce certification."

"We are pleased with Forrester's representation of Rosetta as they have consistently ranked Rosetta as a Strong Performer across a broad range of services over the past 18 months, including ecommerce, search and mobile," said Rosetta Chairman and Chief Executive Officer Chris Kuenne. "We believe these reports support our positioning as a powerful challenger to the world's largest global systems integrators, consulting firms and interactive advertising agencies across a wide spectrum of interactive offerings. Rosetta's approach includes fusing deep consumer insight with marketing programs and ideas that are ultimately driven and brought to life by our strong technology chops across connected devices."

"As a member of the Publicis Groupe family of agencies and a premier partner to IBM, Rosetta has the reach and resources to drive business impact for clients on a global scale by applying a rich understanding of the consumer and deep technological prowess to unleash the power of IBM's Smarter Commerce approach," continues Mark Taylor of Rosetta.

For a limited time, you can view a complimentary copy of the Wave report at

About Rosetta

Rosetta is a consulting-centered interactive agency engineered to transform marketing for the connected world. Rosetta drives material business impact by translating deep consumer insights into personally relevant brand experiences across touch points and over time. Their differentiated capabilities and structure have enabled them to become one of the market leaders, operating as an independent brand platform in the Publicis Groupe of global agencies. Rosetta is ranked by Ad Age among the top U.S. digital agencies and was named the #1 Agency to Watch in Ad Age's 2011 Agency A-List.

Rosetta has deep industry expertise in Healthcare, Consumer Technology & Entertainment, Consumer Products & Retail, Financial Services and Business-to-Business (B2B). The combination of a patented approach to market segmentation; technological depth across platforms and devices; world class creative, design and user experience capability; scale and integrated structure; and deep vertical industry expertise have attracted many of the nation's leading brands to Rosetta. The agency's clients include Allergan, Blue Cross Blue Shield, Bristol Myers Squibb, Johnson & Johnson and Novartis in Healthcare; Microsoft, Rogers Communications and T-Mobile in Consumer Technology & Entertainment; Coach, Express, Jos. A. Bank, OfficeMax, Valvoline and United States Mint in the Consumer Products & Retail sector; Citizens and Nationwide in Financial Services; and MSC Direct, Wirtz Beverage Group and Lincoln Electric in B2B. Rosetta is headquartered in Princeton, NJ, with additional offices in New York, Cleveland, Chicago, Toronto, San Jose, San Luis Obispo, Los Angeles and Orange County.  

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SOURCE Rosetta