Launches Video Profiles for Suppliers

Jun 07, 2010, 10:52 ET from IndiaMART InterMESH Limited

NEW DELHI, June 7, 2010 /PRNewswire/ --

- Exclusive 'Video Profile' Facility to Plug Buyer-Supplier Trust Gap

With buyers based in remote locations, accessing prospective suppliers' credentials has so far been a daunting task. However, to bridge this trust gap,, India's leading online B2B marketplace, has recently launched an exclusive facility - 'Video Profile' for suppliers. This service will provide the buyers with a first-hand experience of viewing the suppliers' office, product range, overall infrastructure and manufacturing processes, in a short video uploaded on the latter's website.

Commenting on the exclusive service, Mr. Dinesh Agarwal, Founder & CEO, said, "Based on the premises that globally many buyers are apprehensive to do transactions with small businesses due to non-verification of their background and qualification, we are proud to bring out the service 'Video Profiles' which provides an optimal solution to this quandary. The buyers will now be able to derive satisfaction about the suppliers through a thorough look at their credentials presented in the videos. And, in turn, suppliers too would be able to add credibility to their profiles."

He added, "I am sure that this facility will cement global faith in the Indian SME cluster and foster a good rapport between the suppliers and buyers."

A 'Video Profile' is a free-of-cost service for suppliers where they can get a short video uploaded on their websites, making it easily accessible for the buyers. This video, of duration one to two minutes, can showcase their office premises, work atmosphere, product range, overall infrastructure, manufacturing processes, etc. always strives to provide breakthrough services and value added offers to its clients. Recently, the company launched Business Offers, a bouquet of exclusive services at discounted rates for its members and FREE Tenders at, a highly acclaimed service, which is not available anywhere else.

About is India's largest online B2B marketplace connecting global buyers with suppliers through business directories, online product catalogs, buy-sell offers, industry specific marketplaces, printed media and trade shows participation.

Founded in 1996, the company has a pan-India presence in over 100 cities. With approximately 1500 employees located across 39 offices in the country, offers an extensive range of value-added products and services to its 700,000 registered members and nearly 5 million global buyers across various industries and verticals. has won numerous awards over the years and has been widely covered by media such as CNBC, BBC, BusinessMoney, CNN, Businessworld, Economic Times, Financial Express, etc for its pioneering role in promoting SME business in the country. Its existing investors include Intel Capital and Bennett, Coleman & Co. Ltd (Times Group), India's largest print media group.

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SOURCE IndiaMART InterMESH Limited