WILTON, Conn., Nov. 1, 2017 /PRNewswire/ -- NIVEA®, the world's number one skincare brand has launched NIVEA® Oil Infused Lotion, the brand's newest indulgent skincare experience. The product embodies the perfect blend of caring oils and fast-absorbing lotion to create a unique formula that is available in three delicate scent-nourishing oil combinations including Vanilla with Almond Oil, Cherry Blossom with Jojoba Oil and Orchid with Argan Oil.
"Like so many people, we've heard from our consumers that their lives are incredibly fast-paced and that it is hard to take a moment for themselves. We developed our newest NIVEA® Oil Infused Lotion with the intention of giving our consumers a chance to experience this new innovative, fast-absorbing formula without taking any additional time out of their already busy days to get the moisture they need to maintain soft and nourished skin," said Jennifer Van Aken, Director Marketing USA of NIVEA®. "We are excited to offer this entirely new indulgent product that provides deep moisture for over 24 hours without feeling greasy."
The new NIVEA® Oil Infused Lotions combine nourishing, natural oils to help keep the skin moisturized and irresistibly soft for up to 24 hours without leaving any sticky feel. To apply, smooth the lotion over the body daily.
"We know there are so many benefits to applying oil to the skin, most importantly its ability to retain moisture. The combination of oil and lotion is the perfect blend to give consumers moisturized skin that feels hydrated for an extended period of time," said Alex Kowcz, Vice President of Research and Development at Beiersdorf. "In addition, the product was developed with three exciting scent-oil combinations perfect for any mood or occasion."
The NIVEA® Oil Infused Lotions include:
- Vanilla Scent & Almond Oil – rich, warm and sweet
- Cherry Blossom Scent & Jojoba Oil – fruity, citrusy and creamy
- Orchid Scent & Argan Oil – floral, delicate and powdery
NIVEA® Oil Infused Lotions are conveniently available at all food, drug and mass merchandisers nationwide and select online retailers. The NIVEA® Oil Infused Lotions retail for $7.99 (SRP) for 13.5 oz.
Beiersdorf Inc is the North American affiliate of leading global skincare company, Beiersdorf has over 130 years of expertise in providing innovative, high-quality skincare products, The Hamburg-based company has around 18,000 employees worldwide and is listed on the DAX, the German benchmark equities index. Beiersdorf generated sales of €6.8 billion in financial year 2016. NIVEA, the world's No. 1 skin care brand*, is the cornerstone of the company's brand portfolio, which also includes well-known brands such as Eucerin, Aquaphor, La Prairie and Labello.
* Source: Euromonitor International Limited; NIVEA by umbrella brand name in the categories Body Care, Face Care and Hand Care; in retail value terms, 2016.