Industry Giants Launch Automotive Streaming Council to Define Guidelines and Strengthen Transparency in Connected TV and Digital Audio Advertising

New Council Unites Leading Streaming, Data, and Technology Companies to Promote Responsible Innovation and Establish Best Practices in Automotive Streaming

LOS ANGELES, Sept. 16, 2025 /PRNewswire/ -- A coalition of industry leaders today announced the formation of the Automotive Streaming Council (ASC). This new alliance brings together executives from across the streaming media, technology, and data landscape to establish guidelines, uphold ethical standards, and promote greater transparency and performance in streaming advertising for the automotive industry.

As a self-regulatory body, the ASC will serve as a collaborative forum focused on addressing key challenges facing automotive advertisers. These include fragmented measurement practices, unclear attribution models, inconsistent ad experiences, growing concerns about data usage, and increasing risks of ad fraud. By aligning on shared principles and responsible innovation, the council aims to create a healthier and more accountable ecosystem for all stakeholders.

Founding member companies were selected based on their leadership in the streaming space, alignment with the council's values, and proven commitment to ethical, performance-focused advertising. Each company contributes a distinct perspective, helping to ensure the council reflects the full complexity of the modern streaming environment for automotive.

Founding Members of the Automotive Streaming Council:

• EMG, Brian Singleton, CEO & Founder
• Experian, Michael Kraut, VP of OEM Sales and Data Advertising Solutions
• NBCUniversal, Abbey Berryman, SVP, Client Partnerships & Automotive Category Lead
• Netflix, Chad Rumminger, Director of Automotive Advertising Sales & Partnerships
• Polk | S&P Global Mobility, Joe Kyriakoza, VP & General Manager, Polk Automotive Solutions
• Roku, Guy Schueller, Head of Industry, Automotive
• Spotify, Greg Myrick, Director of Client Partnerships, Automotive
• The Trade Desk, Matt Mendez, Senior Director, Client Development
• Tubi, Rick Fellen, VP National Sales / Automotive

"Streaming is now essential for dealerships, but inconsistent standards and a lack of transparency create confusion in the marketplace," said Brian Singleton, Founder and CEO of EMG. "The Automotive Streaming Council is a proactive step toward aligning the industry around principles that protect buyers, foster collaboration, and unlock streaming's full potential as a performance-driven channel."

A Unified Mission for Responsible Growth

The ASC's mission is to promote integrity, transparency, and effectiveness in streaming advertising for the automotive industry. As a unified body of industry leaders, the council is committed to driving meaningful change by:

• Establishing actionable standards for measurement, attribution, creative quality, and consumer privacy
• Providing education and research to help buyers and sellers navigate the evolving streaming landscape
• Encouraging collaboration across publishers, platforms, agencies, and dealerships to support innovation and consistency

The ASC will hold its inaugural meeting in October 2025 in conjunction with EMG's annual Streaming Automotive Summit.

About the Automotive Streaming Council (ASC)
The Automotive Streaming Council (ASC) is a coalition of leaders in streaming media, data, and advertising technology working together to improve transparency and performance in automotive streaming. The council was created to bring consistency to a fast-changing landscape by developing clear guidelines around measurement, attribution, ad quality, and data use. By sharing insights, setting shared standards, and encouraging collaboration, ASC helps automakers, agencies, and media partners unlock the full value of connected TV and digital audio.

Media Contact:
Laurie Halter
Charisma! Communications
503-816-2474
[email protected] 

SOURCE Automotive Streaming Council