Industry Leader Headway Releases Informative Mobile Ad Fraud Whitepaper
LOS ANGELES, Oct. 5, 2017 /PRNewswire/ -- Mobile ad fraud is an increasing threat to both developers and marketers. Studies show that mobile ad fraud resulted in over $350 million being lost in 2016 alone, with all signs pointing to higher and more costly rates of fraud in the coming years.
To educate marketers and developers on the risk, global media and marketing firm, Headway (www.headwaydigital.com), has published a new whitepaper, Critical Mobile Ad Fraud Detection Strategies. This whitepaper informs audiences about not only the threat of mobile ad fraud, but also provides strategies on detection and remediation.
As mobile adoption continues to grow, there is greater opportunity for fraudsters in the space. Install fraud and fake purchases only scratch the surface of what they can do to falsify the metrics and revenue of legitimate apps.
More concerning is the increase in sophistication and availability of fraud technology. As it becomes easier to create fraudulent ads in mobile apps, the attraction to hackers rises. It's critical that marketers and developers become knowledgeable in potential attack vectors, and stay ahead of fraud through modern detection and prevention techniques.
In addition to addressing potential threats, the paper delves into both detection and prevention. Knowing how to stop a threat before it becomes dangerous using methods like data analysis is a crucial component to maintaining the integrity of mobile advertising metrics and performance.
As an industry leader in the data-driven marketing and mobile advertising space, Headway is an undeniable authority in this area. Mobrain Genius, the innovation developed by Headway in partnership with FraudScore, is a leading solution in mobile ad detection and prevention. It's this expertise that gives Headway the knowledge to help developers and marketers expand their awareness of mobile ad fraud, and what can be done to detect and prevent it.
To download the white paper, visit http://lnd.mobra.in/ad-fraud-whitepaper.
About Headway
Headway is a leading data-driven media buying company for marketers worldwide, integrating proprietary technology and state-of-the-art partner platforms. Now backed by and a business unit of global diversified media group Entravision Communications Corporation (NYSE: EVC), Headway helps brands optimize and target ad campaigns with fast innovations, cutting-edge technology and strong multi-channel operations. Headway is also the exclusive partner of MediaMath in Latin America. For more information, visit www.headwaydigital.com or email [email protected].
SOURCE Headway
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