GREENWICH, Conn., April 19, 2011 /PRNewswire/ -- The Marketing Arm, an integrated promotion and marketing agency that topped Promo magazine's "Most Creative" list in 2010, has tapped Ines Henrich and Kristin Stevens to lead its new office in Greenwich, Conn.
"Ines and Kristin form the foundation of our office in Greenwich," said Mike Paley, The Marketing Arm's senior vice president for shopper marketing. "Together they'll build the team that will create, execute, and measure shopper marketing programs across all points of contact."
Henrich joins The Marketing Arm as vice president/account service. She'd served as managing director at Catapult since 2005.
Stevens has been named vice president/planning, responsible for shopper insights. Prior to joining The Marketing Arm, she spent more than six years with Colangelo in various senior-level planning and strategy roles.
"Ines' unique experience in shopper, promotional, sports, sponsorship, and event marketing give her a clear understanding of how to engage consumers emotionally across a number of platforms," said Paley.
"And with two decades of CPG, consumer research, and agency experience, Kristin knows how shoppers behave — and what motivates that behavior in different channels and formats. Using mobile, social media, in-store tactics, and a range of other tactics, The Marketing Arm can inform and create demand, influence in-store navigation, and drive repeat purchase for our clients."
About The Marketing Arm
The Marketing Arm (www.themarketingarm.com) is a next-generation promotion agency that harnesses the power of emotion to make brands more engaging. The agency provides best-in-class consulting that spans nine emotional platforms within entertainment, sports, multicultural, and cause marketing.
With a focus on sophisticated planning across all promotional channels, The Marketing Arm develops comprehensive integrated marketing programs for more than 100 blue-chip brands. Among its 22 capabilities are wireless marketing, shopper marketing, content creation, sponsorship consulting, consumer and corporate events, and digital word of mouth and social media.
The agency topped Promo magazine's list of the most creative agencies for 2010 and over the last four years its client work has won more than 75 major industry awards and honors, including a Cannes Gold Lion, the Promotion Marketing Association's Gold Reggie Award, and a Gold Effie Award.
Named by Workplace Dynamics as one of the top places to work, The Marketing Arm has a distinctive culture that touches a 400-person corporate staff in its offices in Dallas, New York, Los Angeles, San Francisco, London, Chicago, and Charlotte. Founded in 1993, the agency is part of Omnicom Group Inc.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE The Marketing Arm