LOS ANGELES, Sept. 14, 2011 /PRNewswire/ -- HitFix, a leader in entertainment news, today announced a strategic partnership with film and awards season blog, In Contention. This mutually beneficial alliance will provide readers and Academy Members with multiple perspectives on compelling content about the upcoming awards season.
"By partnering with In Contention, HitFix is adding another strong voice to our already acclaimed team of Gregory Ellwood, Alan Sepinwall, Drew McWeeny, Melinda Newman and Dan Fienberg," said CEO Jennifer Sargent. "The combination of Awards Campaign and In Contention makes HitFix the premier destination for anyone interested in awards season."
InContention.com, spearheaded by owner and Editor-in-Chief, Kristopher Tapley, is a premier film blog with an awards focus that provides unparalleled access and expert commentary about all aspects of Academy Season. HitFix.com's Co-Founder and Editor-in-Chief, Gregory Ellwood, currently pens Awards Campaign, a popular awards season blog that provides behind-the-scenes and in-depth analysis of Hollywood's yearly strategic march to the Academy Awards. InContention.com, meanwhile, brings a distinctly unique voice and perspective on awards season, as well as invaluable insights from festivals and industry events throughout the year. Combined, the two blogs cover every angle, providing the best and most accurate up-to-date awards coverage.
"It's so very gratifying to see my six-year labor of love plugged into an impressive infrastructure like HitFix," Tapley said. "In Contention has always been about establishing a conversation throughout the awards season, with fans and industry insiders alike, and as a part of HitFix, that conversation will only grow. I look forward to tapping an even wider audience and bringing the In Contention community into this new and exciting phase."
"Kris and his longtime contributor Guy Lodge are smart and insightful pundits who are respected throughout the industry. I'm incredibly excited to have their cinematic opinions incorporated into the HitFix mix," Ellwood said. "This partnership will make HitFix the premier destination for awards season coverage online."
In Contention was founded by Kristopher Tapley in 2005. Formerly a seasonal outlet purely focused on the Oscar race, the site bridged the gap with consistent off- season commentary and industry coverage in early 2008 after exclusively covering the film awards season for three years on the web. Regular contributors include Guy Lodge and Gerard Kennedy.
Profiled in BusinessWeek as one of "America's Most Promising Start-ups," Los Angeles-based HitFix brings the world of entertainment news and events to discerning fans that prefer entertainment journalism and events to celebrity scandal. The site reaches more than 2 million unique users each month and is designed for an 18-34 year old demographic. HitFix calls on the talents of renowned entertainment commentators and journalists such as Alan Sepinwall, Drew McWeeny, Daniel Fienberg and Melinda Newman to produce wide-ranging news, interviews and commentary on all aspects of entertainment. For more information visit www.HitFix.com, www.facebook.com/hitfix, www.twitter.com/hitfix or www.youtube.com/hitfix.