Infocore Launches Predictive Scoring System for Marketing Data

CARLSBAD, Calif., Jan. 12, 2015 /PRNewswire/ -- Infocore, the leading global data sourcing agency to Fortune 500 companies, announced the launch of a new Predictive Data Scoring System that helps marketers assess – in advance of live testing – which data will perform best for specific marketing initiatives. Through a worldwide agreement with the UK's Callcredit Information Group, Infocore now offers this unique and proprietary capability in 40 countries around the world, including the United States.   

U.S. marketers have an over-abundance of direct marketing data available: there are more than 30,000 separate consumer data sources on the market in the U.S. alone. However, until now, there has been no empirical way to analyze and score all this available data without live testing, forcing marketers to make decisions without sophisticated assessments to inform those critical choices.   

Infocore's new Predictive Data Scoring System gives marketers the ability to obtain a deep and nuanced understanding of a given dataset prior to testing, allowing them to fully understand its overall coverage, as well as its relative strengths and weaknesses as they pertain to a specific marketing objective. With that in mind, marketers can much more confidently select data that has the highest likelihood of success for a specific marketing initiative.

"Callcredit is a sophisticated global company with unparalleled data and segmentation assets all over the world. We've worked closely with them for years, and recently collaborated to create this exciting, completely new solution to support both our US-based and our global clients," said Kitty Kolding, CEO of Infocore. "Now, for the first time, we are able to understand – with exceptional precision – the collective nature of the individuals included in a given dataset, and compare that to a detailed target profile from a client requirement. This allows us to very clearly identify which data sources truly contain the exact type of consumer that our client is seeking, saving them time and money, and significantly increasing campaign efficacy and efficiency. We've never seen anything like this in the marketplace, and are excited to bring this forward with Callcredit and their CAMEO segmentation system."

"We are thrilled to be a part of this Infocore initiative and are pleased to contribute our data assets towards solving this very real problem in the data marketplace," said Martin Bradbury, International Client Services Director at Callcredit. "Our CAMEO global segmentation system feeds parts of Infocore's proprietary scoring system to produce a completely new way to add project-specific precision and intelligence to marketing data selection, in the U.S. and all over the world."

The Predictive Data Scoring System is fully capable of delivering a detailed Data Profile and associated data score on consumer datasets in 40 countries throughout North America, Europe, Asia and Latin America.

About Infocore

Infocore is a global data sourcing and insights agency, serving Fortune 500 marketers and their agencies in more than 85 countries around the world. Its blue chip clients use this carefully vetted data to power their customer acquisition and CRM initiatives, and to enrich their large customer databases with critical data elements and triggers, enhancing the efficiency and potency of their B2B and Consumer marketing activities. In business for over 20 years, Infocore is a strong, profitable, well-known brand in the marketing data and insights industry, with a sterling reputation for service, precision, expertise and deep market knowledge. As an acknowledged global expert in acquiring high quality data for US based multi-nationals, Infocore's current clients include Nissan, Mazda, Honda, Toyota, NetFlix, IBM, Microsoft, Dell, Disney, American Express and dozens more in the Tech, Financial Services, Automotive and Consumer products sectors. Infocore also works closely with some of the biggest agencies and customer analytics firms in the world, including Merkle, Epsilon, TBWA Chiat Day, Hacker Group, ASPEN Marketing, Ogilvy, RAPP and many more.

About Callcredit Information Group

Callcredit Information Group (www.callcredit.co.uk) assists many of the most successful global blue-chip organizations and well-known brands to drive value from their marketing spend.  The business brings together experts from across the fields of international credit referencing, marketing services, interactive solutions and consultative analytics to provide clients with a range of innovative and effective products to discover new customers and to engage with current customers

Products and services include the international CAMEO market segmentation suite — the world no.1 consumer intelligence tool, and award-winning database solutions to positively verify consumers; global operations to help expand businesses into new markets; digital solutions to improve the overall journey consumers make during interaction with a brand; and, consumer marketing data to for acquisition, database enrichment, and data-driven customer development programmes.

SOURCE Infocore