Infomercial Boot Camp Starts Monday in New York City; Wrapped Together with DRTV Media & Logistics

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Apr 13, 2010, 07:45 ET

AUSTIN, Texas, April 13 /PRNewswire/ -- The Direct Response Academy is offering its two top programs, DRTV Management Boot Camp and Advanced DRTV Media & Logistics in Manhattan from April 19th to 21st.

"Today everyone in television advertising should be competent in Direct Response marketing. It's become a must," says Greg Sarnow, Academy CEO. "Recently Consumer Reports pointed out the cost savings of DRTV – often one-tenth of a traditional advertising campaign. But successfully managing an infomercial campaign demands a thorough understanding of each aspect. The savvy advertiser understands the art of making each part work together as a whole. If you don't have the skill set, you can waste a huge amount of time and money."

This New York course includes the media and logistics program because marketers must be able to manage DRTV media. While infomercial media is 100% accountable, it's critical to know how to make and execute a media plan for this form of television advertising. And the logistics portion covers the back end of the campaign, which is very complex. How well these two areas are managed largely determines a campaign's success."

Boot Camp participants do case studies on the various infomercial marketing project styles, taking away solid knowledge on how to:

Determine if a product is right for Direct Response
Build a compelling product offer
Choose the best creative approach and production format
Build a sound financial model
Analyze media placement results
Maximize effectiveness of call center and fulfillment vendors
Integrate web sales with an infomercial campaign
Brand products for sales at the retail level

Advanced DRTV Media takes an in-depth look at the entire media buying process including testing, roll-out, and short form and infomercial media buying.

Advanced Logistics scrutinizes DR marketing's behind-the-scenes infrastructure and hones in on the sales process, telemarketing, fulfillment, customer service and finance areas.

Sarnow has guided countless campaigns in his nearly 20 years in the direct response industry, and spent over 6 years running one of the industry's largest media companies. He also brings a keen eye for what sells, what's innovative, and how a product offer can be effectively improved.

The April 19-21 course will be held at the Fitzpatrick Hotel Manhattan on Lexington Avenue.

For more information, email [email protected], or call (512) 301-5900. Visit: http://www.DirectResponseAcademy.com.

The Direct Response Academy in Austin, Texas is the only educational organization dedicated to teaching the best practices of direct response television advertising, offering on-site and public training programs. The Academy specializes in infomercial marketing campaign management for companies and individuals.

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Greg Sarnow

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