INFORM's Software Solutions boost Efficiency at STARLUX Airlines

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Sep 04, 2025, 08:00 ET

SINGAPORE and AACHEN, Germany, Sept. 4, 2025 /PRNewswire/ -- INFORM, a leading global software provider specializing in AI-driven optimization solutions for aviation ground operations, has entered a strategic agreement with STARLUX Airlines, a leading carrier in Asia.

The partnership marks a major milestone in enhancing airline operational efficiency and innovation in the region. Under the new contract, STARLUX Airlines will implement a large part of the INFORM GroundStar (GS) software suite and benefit from:

Software-based Planning, Shift Scheduling and Task Allocation that are enhancing STARLUX Airlines' operational efficiency

GS Planning for robust and reliable demand planning,
GS WorkforcePlus for optimized shift scheduling,
GS RealTime for best-of-industry process management and task allocation on the day of operation.

Additionally, integrated line maintenance solutions will further streamline maintenance operations, ensuring smoother, more reliable service delivery.

GroundStar is a software suite that supports airlines, ground handlers and airports in the planning, scheduling and operation of their daily business. AI-powered algorithms help minimize or even avoid disruption impacts. They combine robust resource planning with optimized decision-making support on the day of operation, leading to higher productivity and lower operational costs.

Bruce Lee, Vice President IT Development Department, Information Technology Division of STARLUX, commented, "We are happy to get started now! STARLUX is in a phase of strong growth, and we want to guide our employees to follow the path and train them on the new software systems at the same time. The first results are very promising."

Lee further adds: "We selected INFORM for offering such a broad range of solutions capable of addressing diverse use cases and requirements within one integrated software suite. Also, we value INFORM's decades of international experience in delivering robust, industry-leading solutions."

Sebastian Zeitler, CEO of INFORM Asia, is looking forward to the continued cooperation between the teams: "We are very happy that STARLUX have placed their trust in us. We have been steadily expanding in Asia since our company INFORM Asia was founded in Singapore in 2022 and are now welcoming STARLUX to our growing number of customers. We are proud and honored to help the airline maintain and strengthen its position as a leading provider in the rapidly growing and increasingly complex environment of the Asian aviation industry."

Training sessions and workshops have already commenced, with STARLUX Airlines' employees being thoroughly prepared for the upcoming software integration. This proactive approach is set to redefine daily operations, ensuring a smooth transition and long-term success.

About INFORM
INFORM develops software to optimize business processes using artificial intelligence (AI) and advanced mathematics of operations research. Founded in 1969 and headquartered in Aachen, Germany, the company promotes sustainable value creation in various industries through optimized decision-making. Its solutions are tailored to specific industry requirements by software engineers, data analysts and consultants and help over 1,000 current customers worldwide to operate more resiliently and sustainably with greater success. INFORM's systems serve a range of industries including aviation, automotive, financial institutions, logistics, manufacturing, transportation, telecommunications, and wholesale. The company is committed to ethical AI practices, sustainable customer relations and is increasingly focusing on cloud-based solutions.www.inform-software.com

About GroundStar
With GroundStar, INFORM offers the most comprehensive software suite for the optimization of aviation processes currently on the market. It fulfills all requirements of the companies involved in airline and airport operations and covers a wide range of solutions, such as Ground Handling, Aircraft Engineering, Airport Operations, and Hub and Turnaround Management. GroundStar helps customers to run their operations smoothly and cost-effectively while improving punctuality and passenger satisfaction at the same time. INFORM has been developing scientifically substantiated optimization algorithms for this purpose. As a global leader with over 200 installations in more than 170 airports worldwide INFORM has proven its effective and long-term capacity for innovation.

About STARLUX
Founded on the philosophy that luxury should be available to everyone, not just the elite, Taiwan-based STARLUX is a boutique international airline serving a total of 29 routes from Taiwan to the US, Japan, Macau, Vietnam, Thailand, Philippines, Malaysia, and Singapore. STARLUX passengers traveling between North America and Asia are able to enjoy an easy transfer in Taipei with its four US routes: Los Angeles-Taipei, Ontario, CA-Taipei (from June 2), San Francisco-Taipei, and Seattle-Taipei. STARLUX prioritizes safety and offers unparalleled service with the goal of making flying a truly luxurious and unforgettable experience. For more information, visit https://www.starlux-airlines.com/en-US, or on our US social channels Facebook and Instagram.