NEW YORK, May 6, 2019 /PRNewswire/ -- Infovision Social, the research and social media analytics arm of InfoVision, announced today its platinum sponsorship of The Social Shake-Up, a global event that brings together decision-makers from marketing and corporate communications to learn, network, and grow. The three-day event will be held at the Marriott Marquis, Atlanta from May 6-8, 2019.
As a platinum sponsor, Infovision Social will present on using advanced social media frameworks and applications to maximize ROI. The presentation will help attendees understand the latest trends in digital consumer segmentation for more targeted marketing and enable them to adopt advanced social media metrics for measuring campaign performance.
"Making informed investment decisions is crucial for any marketer today. However, the basic metrics do not always justify your performance compared to your marketing goals and complex audience", said Rajesh Kari, Vice President & Business Leader at Infovision Social. "At The Social Shake-Up, we will showcase how customized KPIs combined with technology and human intelligence can help transform decision-making."
Nandita Sen, Director Research & Social Media Analytics at Infovision Social, will also be moderating a panel on Visual Storytelling Essentials and creating a visual narrative that presents the brand in the best light.
Infovision Social has been at the forefront of social media evolution and specializes in integrating research from social, traditional, and digital channels to generate omni-channel insights. Working with structured and unstructured data, we combine cutting edge technology, human intelligence, and domain expertise to deliver maximum value to our clients.
About Infovision Social
Infovision Social is the research and social media analytics arm of InfoVision. Headquartered in Dallas, the company offers customized strategies and insights to transform digital journeys of Fortune 500 clients. Our proprietary frameworks and methodologies combined with advanced metrics enable leaders to make informed decisions related to marketing, brand, customer service, sales, PR, and product innovation. For more information, visit https://www.infovisionsocial.com.
About The Social Shake-Up Show
The Social Shake-Up Show is an annual conference presented by PR News in partnership with Social Media Today and dozens of leaders in the marketing, PR and customer experience arena. The 2018 Show will take place May 7-9 in Atlanta and will bring together hundreds of social, digital, marketing, PR and communications professionals focused on better integrating social media into their business strategies. For more information, visit http://www.socialshakeupshow.com.
SOURCE Infovision Social