IngenioShare Announces Audio GeoFilters: The Next Step for Snapchat
Nov 09, 2017, 12:27 ET
LOS ALTOS, Calif., Nov. 9, 2017 /PRNewswire/ -- Users of popular messaging apps are already avid fans of visual effects. New technology from IngenioShare, an affiliate of IpVenture, enriches user experience by integrating audio effects that enhance messages with location-related sound.
Apps like Snapchat have popularized visual filters to foster creativity, and users have responded enthusiastically, with the number of uses well into the millions every minute. These visual effects transform ordinary photos and videos into something more fanciful, with altered colors and superimposed animations. Other effects focus on the here and now, increasing immediacy and enhancing a sense of time or place. Snapchatters can also overlay the time, temperature, or current speed on their snaps to more richly evoke the scene. The powerful draw of the visual effects is clear.
New patent-pending technology from IngenioShare enriches messages with audio effects related to user location or environment. For example, when a user captures a picture near a concert venue, she might find the option to add audio clips from current shows. Or, if a user creates a photo or video message during a rainstorm, the app could offer a rain filter that provides a sound of rain drops falling at that location. Audio GeoFilters can also mean lucrative advertising opportunities for businesses. Imagine a user at a café or other business. The business could promote its brand by inviting the user to add a provided sound sample into the user's message. This can be extended to personal advertising, like weddings or other parties, for which the user can pay to create unique audio effects that are available for guests snapping photos and capturing video at the event to add to their memories.
Snapchat's visual effects provide a rich, evocative resource for creative expression, and have proven to be a hit with users. Why stop with just the visual? Location-related audio effects could open up a whole new dimension for users of messaging apps, and IngenioShare's technology leads the way.
IngenioShare, an affiliate of IpVenture, is a Silicon Valley company that develops innovation backed by high-quality patents in social networking and communications technologies. We also offer exceptional patent-related consulting services.
SOURCE IpVenture