Inmar Intelligence Named Digital Incentive and Settlement Provider for RSA America's Retailer Network

New partnership expands access to digital savings for over 5 million shoppers across 1,400 independent grocery locations nationwide

WINSTON-SALEM, N.C., Sept. 23, 2025 /PRNewswire/ -- Inmar Intelligence, a leader in data-driven media and incentive technology, today announced a new strategic partnership with RSA America, a top retail technology solutions provider supporting independent grocers across the United States. With this new partnership, Inmar becomes RSA's digital incentive and coupon settlement provider, delivering best-in-class promotions and savings tools to RSA's expansive retailer network of more than 250 independent retailers.

While independent grocers are often seen as the primary lifeline for food in rural communities, food deserts and price-sensitive communities, economic turbulence is making them more susceptible to competition from bigger chains and delivery services as consumers increasingly seek the best deals. In fact, the recent 2025 Holiday Forecast Report by Inmar cites that in the months ahead, 82% of consumers say they may try to save on groceries and/or essentials to cover other holiday expenses.

This partnership will help millions of Americans save on food costs by enabling RSA America's network of more than 250 independent retailers to easily implement digital savings programs. Inmar simplifies the interaction and engagement between consumers and retailers by activating national promotional campaigns seamlessly, through a single channel partner. Meanwhile, retailers stand to experience improved shopper retention, foot traffic, and price competitiveness, particularly in the price-sensitive communities many of them serve.

"Today's shoppers are looking for every opportunity to save, and we're excited to partner with RSA America to make those savings more accessible where it matters most, at the local level," said Rob Weisberg, EVP & President of Martech at Inmar Intelligence. "RSA America and their retailers have created outstanding engagement not typically seen at independent retailers. By bringing together digital coupons with streamlined coupon settlement, we're helping over 5 million shoppers get meaningful savings at checkout, while giving independent retailers the confidence and efficiency they need to support these programs at scale."

Through this partnership:

• Inmar will serve as the exclusive digital coupon and settlement platform for RSA's nationwide retail network, reinforcing the company's leadership in scalable, tech-driven promotion management.
  
  
• Independent grocers in the RSA network will gain access to integrated digital savings solutions, offering their shoppers more relevant and accessible coupons at a time when every dollar matters.
  
  
• CPG brands will be able to seamlessly engage with independent retailer shoppers by leveraging Inmar's robust, data-informed digital ecosystem for targeted and effective campaign execution.

"At RSA America, we're committed to helping our independent retailers stay competitive and connected to today's digitally savvy shoppers," said Ravi Achanta, CEO at RSA America. "Inmar's proven expertise in both digital couponing and settlement allows us to deliver real value on both sides of the register, making it easier for our retailers to participate in national programs while giving their shoppers the savings they expect."

This collaboration comes at a pivotal time for independent retailers navigating evolving shopper expectations, rising operational demands and the need for competitive differentiation. With digital coupon usage on the rise, RSA retailers will be better equipped than ever to drive loyalty, increase trip frequency and provide compelling value at the shelf and beyond.

About Inmar Intelligence
Through curiosity and the intelligent use of data and technology, we make businesses smarter to improve consumers' lives. As a trusted partner to brands and retailers for over 45 years, we design, build, and operate reliable, dynamic, and personalized media and incentive solutions that create greater efficiencies and unlock the potential of sophisticated marketplaces, helping shoppers save billions. Inmar leads in powering media, including retail media and influencer marketing, by seamlessly integrating first-party data into personalized campaigns. Our collaborative technology enables retailers and advertisers to drive authentic engagement and measurable retail outcomes, transforming traditional marketing efforts into powerful revenue-driving strategies. For more information about Inmar Intelligence, visit inmar.com and follow us on LinkedIn.

About RSA America

At RSA America, we are solving some of the biggest technological obstacles that independent grocers face today. Founded by experts who specialize in marketing, AI and technology, we shed light on customer behavior inside and outside the store to increase overall sales and the bottom line. We teach you how to target your shoppers with customized messages that deliver results!

We equip independent retailers with state-of-the-art digital and mobile marketing solutions to help them achieve customer satisfaction and retention. By using our advanced, retail-marketing platform, we transition independent retailers beyond typical, traditional customer outreach and create meaningful interactions through data and analytics. We empower the independent grocers!

Media Contact for Inmar Intelligence:
[email protected] 

Media Contact for RSA America:
Amy Parker, [email protected]

SOURCE Inmar Intelligence