InMarket Unveils Predictive Moments: Transforming Brand to Customer Connection with AI-Powered Intelligence & Activation

New AI-powered platform designed to boost advertising performance and drive greater real-world outcomes through relevant and valuable advertising experiences

AUSTIN, Texas, Oct. 7, 2025 /PRNewswire/ -- InMarket, the leader in real-time marketing and measurement, today launched Predictive Moments, a new AI-driven solution that supports full-funnel, omnichannel media activation. This empowers brands to engage consumers with more relevant, timely, and dynamic advertising experiences during the moments that matter most in today's competitive shopping and media landscape.

Smart ads are better ads for consumers and marketers alike. Building on the success of InMarket's award-winning Moments solution, which boasts industry-leading engagement rates six times higher than the industry benchmark*, Predictive Moments leverages advanced AI and unique intent signals to elevate performance, without requiring location. Utilizing a sophisticated analysis of past engagement, events, and purchase data, Predictive Moments transcends traditional location-based advertising to deliver unparalleled contextual relevance at times of peak engagement and purchase occasions.

"Most advertising tools react to consumer behavior; Predictive Moments is an AI-first solution, so it anticipates it. We're reaching consumers before their search has even begun, whether they're contemplating a new purchase, renewing their insurance, or planning their next vacation," said Todd Morris, CEO of InMarket. "This AI-powered foresight allows brands to maximize critical outcomes like incremental sales, visits and incremental return on advertising spend (iROAS), ensuring impressions lead to action. In a crowded market, marketers need smarter strategies to cut through the noise, and shoppers demand relevance. Predictive Moments delivers on both, driving meaningful impact for brands and their customers."

InMarket's AI-driven platform now enables brands to engage consumers one-on-one through strategic push messaging, connecting with customers at critical points throughout the decision-making and purchase process, including:

• Purchase Moments – Anticipate future purchases or store visits, perfect for daily essentials, staples and recurring buys.
• Event-based Moments – Trigger dynamic ads based on real-time events like local happenings, sports scores, weather, or time of day.
• Meal Moments – Engage diners with mouthwatering promotions and unbeatable offers before ideal meal or snack times, or their next anticipated restaurant visit.
• Recreation Moments – Engage consumers as they plan their next adventures, from travel and holidays to entertainment and sporting events.

For fifteen years, InMarket's award-winning, proprietary Activation solution has proven to accelerate performance, creating exceptional and valuable consumer experiences as well as industry-leading outcomes for marketers across KPIs like incremental sales, visits and iROAS.

In today's cluttered digital world and competitive shopping landscape, ads that offer real value and perfect timing win. To discover how InMarket's Predictive Moments can help your brand connect more deeply with customers, accelerate real-world outcomes and reduce wasted ad spend, visit inmarket.com.

*Wordstream US Google Display Benchmarks for Mobile Media

About InMarket
Since 2010, InMarket has connected brands and customers when and where it matters most. Through InMarket's industry-leading real-time marketing and measurement platform, brands can drive growth, optimize spend, and close the loop between consumer intent and purchase with unique, real-time, actionable intent, location, and item-level commerce data.

InMarket holds more than 25 patents across location, measurement, and digital marketing, and was named by the Deloitte Technology Fast 500 as one of the fastest-growing technology companies in North America for three consecutive years. InMarket was awarded a 2025 BIG Innovation Award for its transformative impact on real-time measurement & optimization as well as the Best Overall Mobile Marketing Solution at the 2025 MarTech Breakthrough Awards for its innovative technology. InMarket also received an Outstanding Integrated Ad Campaign Award at the 2025 Internet Advertising Competition, a Platinum Award at the 2025 AVA Digital Awards, and a 2025 Drum Marketing Award in the CPG/FMCG category for its exceptional client work.

InMarket's nationwide team is united across more than 30 states. For more information, visit www.inmarket.com.

Media Contact
Nicole LoRusso
PR Manager
[email protected] 

SOURCE InMarket