SALT LAKE CITY, April 13, 2016 /PRNewswire/ -- InQpharm North America today announced two new hires, Sharon Benedict (Director of Marketing Communications) and Melissa Whitman (Digital Marketing Manager), who will develop and implement marketing strategies for InQpharm's weight loss technology and bmiSMART brand.
"The bmiSMART technology and brand are transforming the tired weight loss category with a mindful approach to eating smart," announced Holly Tully, Vice President of Sales and Marketing InQpharm North America. "So, we selected marketers who know how to zig where others zag. Sharon and Melissa meld extensive natural products expertise with fresh thinking for the kind of attention-grabbing marketing necessary for consumer awareness and brand growth."
About Sharon Benedict
Sharon combines a strategic sensibility with decades of copywriting experience. Having worked as a senior copywriter and director of strategic messaging for an international ad agency, Sharon knows how to help clients and agencies do great work together. She will take on InQpharm NA communications to consumers, business partners and media. Sharon will also develop and carry out InQpharm's North American social media strategy, brand communications strategy, and public relations activities. She will lead the development and implementation of product concepts, product positioning, brand plans and customer relationships.
About Melissa Whitman
Melissa has more than seven years digital marketing experience with expertise in search marketing, CRM management, lead generation and web development. She's a genius at HTML, CSS, JS, PHP, and MySQL and previously ran her own digital marketing company. At InQpharm NA, Melissa will be responsible for all digital marketing efforts and will drive strategy on online search and display campaigns. Melissa will establish and track digital marketing performance indicators and drive customer engagement with the bmiSMART brand.
InQpharm is a global life sciences company that develops healthcare products rooted in nature and optimized through science and technology. InQpharm delivers innovative solutions that nourish, protect, and improve lives in the consumer and animal health arenas. Founded in 2005 in Kuala Lumpur, the company has grown to include offices in Berlin, Netherlands, United Kingdom, and in the United States. InQpharm facilities provide end-to-end services from idea generation to scientific research to product development and commercialization.
For more information please visit www.inqpharm.com.
Sharon Benedict, Director of Marketing Communications InQpharm North America