NEW YORK , Nov. 19, 2010 /PRNewswire/ --
What: "Creating a Successful Beauty Brand" Webinar
When: Tuesday, November 23, 2010, 3:00 p.m. EST
How: Registration and rate information at www.hbaexpo.com or http://bit.ly/register4webinar
WHY: Learn the secrets to success for building a beauty brand in this one-hour video recap of "Creating a Successful Beauty Brand," one of the most highly attended sessions at HBA Global in September.
Brand owners and champions will hear personal strategies and candid insight on how brands find their niche in the market and develop themselves into successes. With discussions of brands ranging from indie to professional to multinational, this webinar will provide valuable information including:
- The ups-and-downs of launching a cosmetics brand;
- How to grow a brand by tapping into the consumer psyche;
- Case study: The process of rebranding an existing, successful brand.
The speaker line-up includes:
Jamie Kern Lima, CEO, IT Cosmetics
Three years ago Ms. Lima sat in the HBA marketing program sessions as an attendee absorbing everything she could to help her not only launch an independent beauty brand in this economy, but also survive and thrive! Today, IT Cosmetics has 40+ SKUs and is available nationwide in the US, Canada and Australia. Through true innovation, passion and really thick skin, Jamie has had ups, downs, struggles, victories and a whole lot of sleepless nights learning the ropes of retail, distribution, PR, Direct Response TV, product development and operating with the leanest of circumstances.
Donna Sturgess, President, Biology, and former CIO, GlaxoSmithKline
As a senior marketer and innovator who focuses on thought leadership to drive vibrant and viable solutions to business and product challenges, Ms. Sturgess has been recognized as one of the Top 15 Women in Business by Ernst & Young and Pink Magazine and is the recipient of The Quantum Leap Award by the Advertising Women of New York (AWNY). She operates at a C-level having held positions as Vice President of Marketing & Strategy and Global Head of Innovation for GlaxoSmithKline. She has a proven track record in growing and managing brand portfolios and bringing remarkable innovation to the marketplace.
Carrie Gross, President, Dr. Dennis Gross Skincare
In the past five years, Ms. Gross has been widely credited with re-aligning the company's international and domestic distribution, strengthening brand loyalty and elevating brand awareness within the prestige cosmetics market of this cosmeceutical line of multi-tasking skincare. She has a natural talent for trend spotting and predicting consumer purchasing patterns, originally garnered during her run in the fashion industry as a merchandise manager at Nordstrom.
The video webinar will be moderated by Donna Barson, Founder, Barson Marketing and will available for on demand for up to six months. For more information contact: Rebecca Fraimow, at [email protected] or call 609-759-7605. To register go to www.hbaexpo.com or http://bit.ly/register4webinar.
SOURCE HBA Global
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