Insightpool Selects Trevelino/Keller to Lead Public Relations Strategy
Firm Selected Based On Expertise in Launching Startup Companies with Disruptive Technologies
Apr 22, 2013, 05:00 ET
ATLANTA, April 22, 2013 /PRNewswire/ -- Insightpool, a social marketing automation innovator, announces its engagement with Trevelino/Keller as its communications agency of record. Headquartered in Atlanta, Trevelino/Keller offers Insightpool startup, social media, vertical market and business-to-business (B2B) expertise that align with the company's growth strategy.
Insightpool is changing the way brands mine for and interact with current and future customers by accelerating the customer acquisition lifecycle via social channels. Through interest graph analysis and proprietary algorithms, Insightpool mines the social universe including Twitter, LinkedIn and Facebook to pinpoint existing and perspective customers for brands, thus allowing brands to engage influencers, customers and prospects based on their social behavior. Prospects are identified and ranked allowing digital marketers to target users most likely to take action on behalf of a brand.
"With the team's knowledge and background in social media as well as technology and startup public relations strategies coupled with our companies' shared philosophy of serving the Atlanta technology community, Trevelino/Keller proved to be an excellent partner for us," states Devon Wijesinghe, chief executive officer of Insightpool. "As a company that prides itself on providing innovative social marketing solutions to our clients, we believe that Trevelino/Keller offers us a reliable, yet unique approach to expanding our footprint."
Recognized as the fourth fastest growing agency in North America, Trevelino/Keller is often sought after by rapidly ascending companies in need of a strategic partner that cuts across public relations, social media and marketing.
"We are pleased to have been chosen by Insightpool," says Genna Keller, principal, Trevelino/Keller. "As an agency managing social media for brands, we understand firsthand how Insightpool's technology can impact clients. We look forward to elevating their presence as they continue to make waves with an unprecedented approach to helping brands prospect and interact with current and future customers via social media."
Headquartered in Atlanta with a presence in Washington, DC and Charleston, SC, Trevelino/Keller specializes in public relations, social media and brand marketing. Recognized as one of the 30 best firms to work for in North America, Trevelino/Keller is sought after by companies in Technology, Corporate, Lifestyle, GreenWorks, Franchising and Health. The firm's Atlas Alliance offers international support in markets throughout Europe, the Middle East, Asia Pacific and Latin America. Trevelino/Keller's commitment to the startup community began with its launch of The Start-Up Council in 2006 and will expand in 2013 with the launch of Start-Opia, a portal connecting startups, capitalists and service firms. WheelhouseTK, the firm's brand that brings expanded expertise together in video services, SEO/PPC and web/mobile programming, serves those clients looking for integrated solutions. For more information about the firm visit www.trevelinokeller.com. For career placement, visit the firm's talent portal, www.prstarbase.com.
Insightpool delivers Social Marketing Automation (SMA) software that drives target audiences to take desired actions on behalf of brands. Through big data processes, Insightpool combines interest graph analysis and proprietary algorithms to yield rich data profiles. With laser-like targeting capabilities and a robust engagement platform, Insightpool helps brands proactively engage through a variety of social impressions. Learn more about us at www.insightpool.com.
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