Insights from the Natural Products Expo East Show Floor and More

BOULDER, Colo., Oct. 11, 2011 /PRNewswire/ -- New Hope Natural Media and the Sterling-Rice Group announce the launch of Expo East Digest, the deepest, richest, and most actionable account of the natural products industry, derived from Natural Products Expo East 2011, ever produced.  An insight-rich analysis of key industry trends, newsworthy developments and category-bending ideas is only available through this exclusive report.  Expo East Digest is essential to any C-level executive, brand strategist, trend forecaster, market research firm or editorial team looking to gain insight into the natural, organic and healthy products industries.

Natural Products Expo East was recently held at the Baltimore Convention Center, September 21 – 24, 2011.  With international attendance over 20,000, and the show floor comprised of 1,450 exhibits, including 355 new companies, it is nearly impossible to make every single connection, and see every new product.

"The genesis of Expo East Digest stemmed from this challenge associated with the size of Natural Products Expo East, there is so much to see you can't possibly get to it all.  This comprehensive report is an insider guide to the latest, greatest and most innovative insights in the natural products industry," said Dave Kingsbury, Vice President of Product Development for New Hope Natural Media. "Even for those who did not attend - this is the back stage pass you cannot get anywhere else."

The Expo East Digest is a wellspring of category specific intelligence, a deep dive into the trends and companies transforming the Food and Beverage, Supplements, Beauty, Pets, and Healthy Living product sectors, documentation, interviews, and video highlights from education sessions and keynote speeches, to power your business decisions.  The report contains intimate conversations with thought leaders such as Walter Robb, Co-CEO of Whole Foods Market and Seth Goldman, President and TeaEO of Honest Tea.  

By combing through the thousands of products on display, talking to the multitude of industry thought leaders in attendance, and attending, and in many cases, participating in, the show's copious education sessions, we were able to pinpoint six significant tension points that are defining, evolving and moving the natural, organic and healthy products market forward.

"We charged a team of trend spotters, market analysts and NewHope360.com editors, to extract rich video assets, obtain qualitative trends and analyze data, news and new product launches on the show floor. At Natural Products Expo East there is so much to see and synthesize, this platform serves a critical need in the market," said John Grubb, Managing Partner of Sterling-Rice Group.

The Expo Digest will be available for upcoming all New Hope Natural Media events, including, Natural Products Expo West and Asia, Engredea and The NBJ Summit.  Each show has a unique draw, and business simply does not stop after the 4 day event.  Expo East Digest is available now at ExpoEastDigest.com.

Natural Products Expo East (www.expoeast.com) is the largest natural, organic, and healthy products trade show on the East Coast. With the newest and best-selling products and branded ingredients available this show features the best in organic at All Things Organic-BioFach America, offers an extensive retailer training program and provides an advocacy platform through a strategic partnership with Natural Products Association East. Natural Products Expo East is ranked as one of the top 200 tradeshows in the US.

New Hope Natural Media, a division of Penton Media Inc., is the leading media resource and information provider for the natural, organic and healthy products industry, with print, in-person/event, and e-business products and services.  Penton is where professionals turn to gain the critical insight, expert analysis, and relevant connections needed to compete and succeed. Headquartered in New York City, the privately held company is owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its co-investors.

Headquartered in Boulder, Colo., Sterling-Rice Group (SRG) is a global leader in integrated brand strategy, innovation, and creativity.  With a deep bench of culinary expertise, Sterling-Rice Group has counseled and supported seven of the top twelve food manufacturers in the country. In August 2011 Sterling-Rice Group was named the third "Best Place to Work" in the United States by Outside Magazine, a tribute to their internal culture. 

Contact: Heather Smith
New Hope Natural Media
303. 998. 9232
[email protected]

SOURCE New Hope Natural Media