LOS ANGELES, Sept. 30, 2016 /PRNewswire/ -- Insomniac and C3 Presents have announced the beginning of an unprecedented partnership with the launch of their brand new music and camping festival, Middlelands, taking place in spring 2017 in Todd Mission, TX. A debut collaboration between the two industry-leading event companies – the minds behind North America's largest festivals including Electric Daisy Carnival and Lollapalooza – Middlelands will host three days of eclectic artists and four nights of camping in a spectacular venue with creative festivities extending well beyond music.
"Over the years, we've imagined building something new and unique with our friends at C3 Presents," said Pasquale Rotella, Founder and CEO of Insomniac. "Bringing together our teams will enhance the magic, diversity and community that can be created at a destination festival like Middlelands."
"We are looking forward to working with Pasquale and the Insomniac team on this exciting new festival in our home state. Insomniac shares our vision for a quality fan experience and the fusing of our two worlds is a great opportunity to see what the next level of festival can deliver," said Charlie Walker, Partner, C3 Presents.
To receive the latest announcements on Middlelands, fans can sign up for email updates at Middlelands.com. Be sure to follow Middlelands on Facebook, Twitter and Instagram. Additional details surrounding Middlelands will be released over the coming months.
Sign up to join the adventure at Middlelands.com
Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next-generation special effects, these events captivate the senses and inspire a unique level of fan interaction. The quality of the experience is the company's top priority.
Throughout its 23-year history, Insomniac has produced more than 1,000 festivals, concerts and club nights for nearly 5 million attendees across three continents. Insomniac's events are held in California, Florida, Michigan, Nevada, New York, the United Kingdom, Mexico and Brazil. The company's premier annual event, Electric Daisy Carnival Las Vegas, is the largest multi-day music festival in North America, and attracted more than 400,000 fans over three days in June 2016.
The company was founded by Pasquale Rotella, and has been based in Los Angeles since it was formed in 1993.
About C3 Presents
C3 Presents creates live experiences for millions of fans across the globe, setting the new standard each year for events that are as memorable as they are spectacular. One of the world's largest music festival producers, C3 is the force behind two iconic multi-day festivals — Austin City Limits Music Festival in Texas and Lollapalooza in Chicago and its four international editions — drawing a combined 2 million music lovers annually.
Rogers & Cowan
C3 Presents / Fresh & Clean Media
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