Instagram Quietly Lifts Ban off #Lingerie and Yandy is here to Celebrate!

Online retailer launches #WelcomeBackLingerie Campaign

Feb 02, 2016, 08:04 ET from

NEW YORK, Feb. 2, 2016 /PRNewswire/ -- Over at Yandy, sirens went off when it was discovered that #lingerie was an unsearchable word on Instagram.  For a social network site with more than 300 million active users, and growing at monumental speed, how could such a beautiful category of clothing be considered taboo? Fortunately, Instagram recently (and silently) released the banned word and #lingerie is now allowed to be tagged, and everyone can breathe again.

Yandy, the top online lingerie and costume retailer with over 4,000 styles of lingerie, feels compelled to pay homage to this exciting #lingerie liberation by releasing customizable lingerie YandyMojis, celebrating all female forms from petite to curvy. The YandyMoji makes things fun and engaging with personalization options including skin tone, hair color, eye color, body type and lingerie style options.  Additionally, users can select a Valentine's Day inspired background and message with their YandyMoji creation!

Yandy invites the Instagram community to celebrate the ban lift off of #lingerie with them by posting a picture of themselves in their favorite lingerie piece or by posting their "YandyMoji selfie" with the hashtag #WelcomeBackLingerie. All those who share in the celebration receive a discount on Yandy's impressive product line in fashionable categories, including lingerie, swimwear, costumes and dresses.

At the root of this campaign is Yandy's dedication to female empowerment and belief that women of all shapes and sizes look beautiful and feel confident in lingerie. "Lingerie makes women feel confident and unstoppable; we want to encourage that sensibility, never diminish it. Lingerie is not a dirty word, there never should have been a negative association with it, and we're incredibly relieved that Instagram brought the lovely L word back," said Founder and CEO Chad Horstman.

For the month of February, Yandy will share #WelcomeBackLingerie posts on its Instagram page, celebrating all women who support lingerie most whole-heartedly. So, get your lingerie pose ready and have fun designing your YandyMoji today by visiting Let's all celebrate together in support of the newly freed lingerie hashtag! Welcome back #Lingerie!  


ABOUT YANDY is one of the world's largest online retailers of women's lingerie, costumes, swimwear, rave wear, and hosiery. Founded in 2005, carries more than 30,000 affordably priced products that are always in stock and typically available for same-day shipping. Designated as a Google Trusted Store, Yandy has a first-class dedicated customer service team and is committed to ensuring that every customer receives a safe and secure online shopping experience. Yandy takes pride in selling items for every shape and size. At Yandy, every customer can #BeSexy.

For more information contact:
Amanda Zerbib Phone:  212-230-1800 Email:

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