Insurify Car Surpasses 100,000 Policies as Drivers Turn to Weekly Car Insurance Payments

As rising costs squeeze budgets, demand climbs for flexible payment, state-minimum coverage that lets drivers get insured from $29 down*

CAMBRIDGE, Mass., Sept. 29, 2026 /PRNewswire/ -- Insurify, the leading online insurance marketplace, today announced that Insurify Car, its weekly-pay, state-minimum car insurance program underwritten by partner carriers, has sold more than 100,000 policies since launch.

Rising costs are putting pressure on household budgets and prompting nearly half of financially struggling Americans to adjust the timing of bill payments. Insurify Car removes one of the most common barriers to getting covered: a large down payment. Instead of paying for a month or more of coverage up front, drivers pay for just the first seven days of their policy and can start coverage with as little as $29 down.

"Drivers are juggling monthly and weekly expenses like housing, food, and gas," said Snejina Zacharia, founder and co-CEO of Insurify. "Nearly a third have income that varies from month to month. After 250 million quotes, we learned that frequently, the barrier to coverage isn't the rate — it's paying a month or more up front. Insurify Car lets drivers pay for a week of coverage at a time so they can get insured today and stay insured on a schedule that matches how they actually get paid."

The states where Insurify Car has sold the most policies, including Michigan, Florida, Texas, and Georgia, are also among those with some of the highest car insurance rates in the country. Many customers are drivers balancing coverage against tight budgets. Peyton C., a recent Insurify Car customer, put it simply in their review: "Insurify was there when I needed them at the last minute. Getting insured was simple, quick, and did I mention the price? Affordable and flexible, which is great for someone like me who lives paycheck to paycheck. 10/10 would recommend."

Insurify Car is now available in Alabama, Arizona, Colorado, Florida, Georgia, Illinois, Indiana, Kentucky, Michigan, Missouri, Ohio, Tennessee, Texas, and Virginia, representing nearly half of the national driving population. Additional markets are expected to follow.

Drivers can get an Insurify Car quote in approximately two minutes and often buy coverage online in approximately four minutes on Insurify.com, receiving instant proof of insurance. Customers see their policy rate, pay for the first seven days at purchase, and can then enroll in auto pay or pay manually each week through their Insurify Car account. They can manage their policy, access documents, start claims with the underwriting carrier, and cancel coverage at any time.

"We built Insurify Car to allow drivers to get the insurance they need immediately, at a rate that fits their budget and life," Zacharia said. "Reaching 100,000 distinct policies tells us how many drivers were waiting for exactly that."

About Insurify:

Insurify is America's top-rated online insurance marketplace, offering a secure, spam-free way to compare and buy coverage. With a network of 120-plus carrier partners, Insurify empowers consumers to compare auto, home, pet, and renters insurance in minutes, online or with the help of a licensed agent. Since 2016, Insurify's AI-powered technology has served over 250 million quotes. By using Insurify, customers can save hundreds of dollars annually, with some saving up to 50% on their premiums.

For more information, contact:
[email protected]
[email protected]
https://Insurify.com

*Price reflects the average of the lowest 10% of down payments and first weekly installments (inclusive of applicable policy fees, whether assessed at binding or within recurring payments) on actual policies bound through Insurify Car between 5/18/26 and 9/15/26. Actual rates, initial payments, weekly installments, fee structures, and billing schedules vary depending on state of residence, individual driver profile, coverage selections, and underwriting insurance provider. Lowest rates do not reflect typical results.

SOURCE INSURIFY, Inc.