Insurify Launches AI Agent Gateway to Bring Consumer Choice and Carrier Protections to AI Insurance Shopping

AI agents such as OpenAI's Dots, Meta's Muse, and Instinct have access to real-time quotes from Insurify's marketplace, preserving coverage information, protecting personal information, and keeping consumers in control.

CAMBRIDGE, Mass., Oct. 28, 2026 /PRNewswire/ -- Insurify, the leading online insurance marketplace and a pioneer in AI-powered insurance shopping, today announced the launch of its AI Agent Gateway to give consumers a faster, more efficient way to shop for insurance using their personal AI agents. The gateway connects AI agents directly to Insurify's marketplace, so a shopper's agent can gather and compare real-time quotes while preserving the information and safeguards essential to choosing coverage.

The launch builds on Insurify's introduction of the first ChatGPT plugin for insurance shopping. With the gateway, Insurify is setting consistent rules for how AI agents access its marketplace, handle consumer information, and present carrier quotes.

"People should be able to use the AI agent they choose to shop for insurance and have confidence in the information they receive," said Giorgos Zacharia, co-founder and co-CEO of Insurify. "We've built a way for agents to work with our marketplace that preserves coverage details, protects personal information, and keeps consumers in control. That gives carriers a foundation to reach customers through an important new distribution channel."

How the gateway works
The gateway is a set of live connections, each built for a different type of AI agent, from assistants that plug directly into outside services to agents that browse websites on a person's behalf. The gateway offers a supported option for each:

• A Model Context Protocol (MCP) server. A direct connection for AI assistants and apps that use MCP, an open standard many AI tools use to connect to outside services.
• WebMCP tools on Insurify.com. Tools built into Insurify.com that let AI agents working in a web browser complete shopping steps directly, rather than reading and clicking through each page. WebMCP is a proposed web standard for connecting websites to AI agents.
• A dedicated web interface for personal AI agents. An optimized version of Insurify's shopping experience built for agents that navigate websites on a consumer's behalf.

All interfaces connect to the same marketplace and follow the same consumer protections.

A consistent foundation for AI insurance shopping
Insurance decisions require more than a list of prices. Coverage limits, deductibles, eligibility requirements, and disclosures all affect whether a policy meets a consumer's needs. Those details must remain available, understandable, and accurate as shopping moves into AI conversations.

Insurify's gateway brings participating agents into a defined shopping experience with requirements for:

• Consumer consent. Consumers provide appropriate consent to control how their personal information is shared through the integration.
• Coverage transparency. Carrier quotes retain coverage details, attribution, and relevant disclosures, consistent with the traditional Insurify experience.
• Privacy and security. Consumer information is handled within Insurify's privacy and security safeguards.
• Identified agent access. Participating AI agents identify themselves and access the marketplace through an approved integration.
• A clear path to the carrier. Consumers can move directly to the carrier through Insurify's existing integrations to review coverage, get help if needed, and complete the binding process.

These requirements are designed to give consumers a consistent standard of information and protection regardless of which compatible AI agent they use, while preserving carrier control over how their products are represented and purchased.

"We see AI agents as an important way for people to shop for and compare insurance," Zacharia said. "Our responsibility is to make that experience work for both shoppers and carriers. We're inviting agent developers to build with us so consumers can benefit from these tools with the information and protections they need."

About Insurify:
Insurify is America's top-rated online insurance marketplace, offering a secure, spam-free way to compare and buy coverage. With a network of 120-plus carrier partners, Insurify empowers consumers to compare auto, home, pet, and renters insurance in minutes, online or with the help of a licensed agent. Since 2016, Insurify's AI-powered technology has served over 330 million insurance quotes across Insurify and its affiliates. By using Insurify, customers can save hundreds of dollars annually, with some saving up to 50% on their premiums. In 2025, Insurify launched Insurify Car, its own branded car insurance program, underwritten by partner carriers and managed on Insurify.com.

For more information, contact:
[email protected]
[email protected]
https://Insurify.com

SOURCE INSURIFY, Inc.